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Chapter 1 Review

Quiz by Patricia Kane

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8 questions
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  • Q1
    Function of Marketing: A retail store employee puts a pair of shoes on a customer and asks how they feel.
    Users re-arrange answers into correct order
    Jumble
    30s
  • Q2
    A Function of Marketing: A retailer decides to mark down all swimsuits in August.
    Users re-arrange answers into correct order
    Jumble
    30s
  • Q3
    A Function of Marketing: A team of workers approach customers in a mall to ask them their opinion about the upcoming political election and the candidates running for office. This is an example of marketing _________ management.
    Users re-arrange answers into correct order
    Jumble
    30s
  • Q4
    A Function of Marketing: A TV commercial stresses the benefits of buying a new protein bar.
    Users re-arrange answers into correct order
    Jumble
    30s
  • Q5
    A Function of Marketing: A company uses information from its sales records to reduce its product line by eliminating the products that did not sell well in the last two years. This is an example of ___________ management.
    Users re-arrange answers into correct order
    Jumble
    30s
  • Q6
    A Function of Marketing: A small manufacturer applies for a bank loan in order to upgrade its computer network.
    Users re-arrange answers into correct order
    Jumble
    30s
  • Q7
    A Function of Marketing: A manufacturer of apparel signs a contract with a company that specializes in trucking and warehousing of imported goods.
    Users re-arrange answers into correct order
    Jumble
    30s
  • Q8
    Match the correct economic utility to each situation.
    Users link answers
    Linking
    30s

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