Chapter 1 Vocabulary Review
Quiz by Deandra Jones
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17 questions
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- Q1The process of developing, promoting, and distributing products.sellingmarketingexchangesadvertising30s
- Q2Tangible items of monetary value that satisfy needs and wants like cars or food.servicesstuffTaco Bellgoods30s
- Q3Intangible items of monetary value that satisfy needs and wants like plumbers, dentists, and lawyers.productsstuffservicesgoods30s
- Q4A product's usefulness.utilityproductsgoodsservices30s
- Q5Having products available when consumers want them increases value through what utility?placetimeinformationform30s
- Q6Changing raw materials into something useful such as crude oil into gasoline is an example of what utility?timepossessionformplace30s
- Q7Cooking instructions on packaging adds value to food products by providing what utility?formplacetimeinformation30s
- Q8Credit cards and lay-a-way increase which utility by making products more attainable?placeinformationpossessiontime30s
- Q9Food products sold at local grocery stores rather than in states where they are produced is an example of which utility?formtimeplacepossession30s
- Q10People who share similar needs and wants and can purchase them are known as autilitymarketmarket segmentationmarket share30s
- Q11Consumers who purchase goods and services for personal use are part of theconsumer marketbusiness marketeconomymarket30s
- Q12Businesses who purchase goods and service for use in their organization are part of thebusiness/industrial marketmarket shareconsumer marketmarket segmentation30s
- Q13A company's percentage of total market sales ismarket sharebusiness marketconsumer marketmarket segmentation30s
- Q14Classifying people who form a given market into smaller groups ismarketmarket sharemarket segmentationbusiness market30s
- Q15Group most likely to become customers is thetarget marketmarketcustomer profilemarket segmentation30s