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Chapter 1 Vocabulary Review

Quiz by Deandra Jones

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17 questions
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  • Q1
    The process of developing, promoting, and distributing products.
    selling
    marketing
    exchanges
    advertising
    30s
  • Q2
    Tangible items of monetary value that satisfy needs and wants like cars or food.
    services
    stuff
    Taco Bell
    goods
    30s
  • Q3
    Intangible items of monetary value that satisfy needs and wants like plumbers, dentists, and lawyers.
    products
    stuff
    services
    goods
    30s
  • Q4
    A product's usefulness.
    utility
    products
    goods
    services
    30s
  • Q5
    Having products available when consumers want them increases value through what utility?
    place
    time
    information
    form
    30s
  • Q6
    Changing raw materials into something useful such as crude oil into gasoline is an example of what utility?
    time
    possession
    form
    place
    30s
  • Q7
    Cooking instructions on packaging adds value to food products by providing what utility?
    form
    place
    time
    information
    30s
  • Q8
    Credit cards and lay-a-way increase which utility by making products more attainable?
    place
    information
    possession
    time
    30s
  • Q9
    Food products sold at local grocery stores rather than in states where they are produced is an example of which utility?
    form
    time
    place
    possession
    30s
  • Q10
    People who share similar needs and wants and can purchase them are known as a
    utility
    market
    market segmentation
    market share
    30s
  • Q11
    Consumers who purchase goods and services for personal use are part of the
    consumer market
    business market
    economy
    market
    30s
  • Q12
    Businesses who purchase goods and service for use in their organization are part of the
    business/industrial market
    market share
    consumer market
    market segmentation
    30s
  • Q13
    A company's percentage of total market sales is
    market share
    business market
    consumer market
    market segmentation
    30s
  • Q14
    Classifying people who form a given market into smaller groups is
    market
    market share
    market segmentation
    business market
    30s
  • Q15
    Group most likely to become customers is the
    target market
    market
    customer profile
    market segmentation
    30s

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