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Chapter 10 Review - Principles of Marketing

Quiz by Paul Sturgeon

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22 questions
Show answers
  • Q1
    A preference level of brand recognition exists when a consumer values a brand and chooses it when available
    True
    False
    30s
  • Q2
    When a consumer refuses to buy a brand, it is an example of the insistence level of brand recognition
    False
    True
    30s
  • Q3
    a trademark protects a brand by prohibiting its use by an unauthorized companies
    True
    False
    30s
  • Q4
    if a product is purchased both by consumers and businesses, it makes sense to use the same marketing mix for each market
    True
    False
    30s
  • Q5
    Marketers who try to represent customers during product planning will usually meet with resistance from upper management
    False
    True
    30s
  • Q6
    The Federal Trade Commission requires that new products be clearly labeled as such for at least six months after they are introduced
    True
    False
    30s
  • Q7
    As part of the financial analysis of a proposed new product, businesses look at best-case and worst-case scenarios
    True
    False
    30s
  • Q8
    Which of the following is not a role for marketers in the product development process?
    design marketing strategies
    sell products after the business develops them
    gather information
    conduct marketing tests
    30s
  • Q9
    A key part of the product development process for businesses is to
    depend on marketers to lead the product development process
    rely on engineers and scientists to identify new product ideas
    ensure that product design responds to customer needs
    keep costs as low as possible
    30s
  • Q10
    A group of simialr products with slight variations in the marketing mix to satisfy different needs in a market is a
    product assortment
    extended product
    brand
    product line
    30s
  • Q11
    The dual purposes of packaging are protection and
    none of these
    safety
    promotion
    competition
    30s
  • Q12
    The first step in the new product development process is
    idea development
    idea development
    strategy development
    idea screening
    30s
  • Q13
    companies and organizations that purchase products for the operation of a business or the completion of a business activity
    business markets
    new product
    product line
    consumer markets
    30s
  • Q14
    market offering that is entirely new or changed in an important and noticeable way
    product line
    product assortment
    product development
    new product
    30s
  • Q15
    individuals or socially related groups who purchase products for personal consumption
    target market
    trademark
    consumer markets
    business markets
    30s

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