Chapter 16 Review
Quiz by Meredith Schwartzlose
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20 questions
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- Q1Which of the following is true about the definition of social media?There is only one special definition of "social media"The term "social media" was created in the 1960'sThere are many definitions of "social media""Social Media" has a different meaning for each generation30s
- Q2Which of the following is true about marketing messages and social media?Social media messages are typically bottom up.Social media follows traditional marketing messages and how they are distributed.Social media marketing messages are not like traditional marketing messages.Traditional marketing messages are top down, similar to social media messages.30s
- Q3Which of the following is most likely to be in the manner in which a business connects and communicates with other businesses rather than with customers?WebinarsPhoto sharingvideo sharingblogs30s
- Q4Which of the following most accurately describes a podcast?A collaborative online working spaceAn interactive version of a community bulletin boardA digital audio or video fileA multiplayer, competitive activity30s
- Q5With ______, community members are the editors and gatekeepers of the content of a site.wikispodcastsforumsblogs30s
- Q6Mystartucksidea.com is an example of a ______ site.gamingcrowdsourcingsocial networkingblogging30s
- Q7Each objective of a social media plan should be all of the following exceptvaguespecificachievablemeasurable30s
- Q8After a company listens and pays attention to what is being said about a company through social media, what is the following step?select social media toolslisten to determine opportunitiesimplement and integrate the planEstablish social media objectives30s
- Q9Which of the following type of individual who uses social media maintains a profile and visits social networking sites?joinerscollectorscreatorscritics30s
- Q10_______ post ratings of products and services and contribute to and edit articles in wikis.joinersinactivescriticsspectators30s
- Q11Number of fans and number of likes are typical measurements forYouTubeFacebookPinterestTwitter30s
- Q12Jason has to purchase specialized software that will allow his company to accept credit cards online for purchases from his company's Web site. This software is a(n) ____ resource for this e-business.materialhumanfinancialintangible30s
- Q13Ashley wants to increase the profits of her e-business. What two ways can she accomplish her goal of increasing profits?cutting back on expenses and increasing salesincreasing the number of employees and increasing salesexpanding her website and increasing her inventoryincreasing good expenses and decreasing bad expenses30s
- Q14Advertising and the sales revenues earned from sales conducted over the Internet are popular ______.revenue streamsprofit flowscash streamscash flows30s
- Q15Clair browses for clothing at Banana Republic's web site, but goes to a Banana Republic store to try on and purchase the clothing. This demonstrates what aspect of e-business?Comparison shopping is easy and quick on the Internet.An e-business provides very little benefit to a company's existing operations.A firm's Web site may lead to increased sales in its physical stores.A Web site always provides a revenue stream for a company.30s