Chapter 8 Vocabulary Test
Quiz by Judy Hatton
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10 questions
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- Q1When writing a negative message, use the _____ approach.bufferindirectdirectpersuasive30sEditDelete
- Q2When writing a positive or neutral message, use the _____ approach.indirectpersuasivedirectbuffer30sEditDelete
- Q3A request that is expected by the receiver is a(n) _____.special requestpersuasive requestroutine requestcourtesy request30sEditDelete
- Q4What is the key to writing effective requests?propagandabalancediplomacypersuasion30sEditDelete
- Q5A message written to confirm that a message was received and an action was taken is called a _____.special responsediplomatic responsecourtesy responseroutine response30sEditDelete
- Q6AIDA is an acronym that stands for _____.attention, instructions, desire, and actionattention, interest, desire, and actionaction, interest, desire, and attentionaction, interest, determination, action30sEditDelete
- Q7If you want the reader to respond, you must ask them to do something. This is part of which step in the AIDA process?desireactioninterestattention30sEditDelete
- Q8A message used to persuade the reader to spend money for a product or service, either immediately or later, is a _____ message.courtesyroutinepersuasivesales30sEditDelete
- Q9Which propaganda technique repeats the name of the company, product, or other item being promoted?bandwagontestimonialtransferrepetition30sEditDelete
- Q10Which of the following is an example of the transfer propaganda technique?A picture of a beach to evoke feelings of happiness.A short radio commercial that uses the name of a business several times.A famous actress promoting beauty products.An advertisement that claims wearing a brand of clothing will make you popular.30sEditDelete