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Chapter 8 Vocabulary Test

Quiz by Judy Hatton

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10 questions
Show answers
  • Q1
    When writing a negative message, use the _____ approach.
    buffer
    indirect
    direct
    persuasive
    30s
  • Q2
    When writing a positive or neutral message, use the _____ approach.
    indirect
    persuasive
    direct
    buffer
    30s
  • Q3
    A request that is expected by the receiver is a(n) _____.
    special request
    persuasive request
    routine request
    courtesy request
    30s
  • Q4
    What is the key to writing effective requests?
    propaganda
    balance
    diplomacy
    persuasion
    30s
  • Q5
    A message written to confirm that a message was received and an action was taken is called a _____.
    special response
    diplomatic response
    courtesy response
    routine response
    30s
  • Q6
    AIDA is an acronym that stands for _____.
    attention, instructions, desire, and action
    attention, interest, desire, and action
    action, interest, desire, and attention
    action, interest, determination, action
    30s
  • Q7
    If you want the reader to respond, you must ask them to do something. This is part of which step in the AIDA process?
    desire
    action
    interest
    attention
    30s
  • Q8
    A message used to persuade the reader to spend money for a product or service, either immediately or later, is a _____ message.
    courtesy
    routine
    persuasive
    sales
    30s
  • Q9
    Which propaganda technique repeats the name of the company, product, or other item being promoted?
    bandwagon
    testimonial
    transfer
    repetition
    30s
  • Q10
    Which of the following is an example of the transfer propaganda technique?
    A picture of a beach to evoke feelings of happiness.
    A short radio commercial that uses the name of a business several times.
    A famous actress promoting beauty products.
    An advertisement that claims wearing a brand of clothing will make you popular.
    30s

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