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Chapter Two

Quiz by Jennifer

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5 questions
Show answers
  • Q1
    Two major goals of marketing are to determine what consumers want and where they will buy the product.
    False
    True
    30s
  • Q2
    Companies that have a comparative advantage are able to pass savings to their customers in the form of lower prices.
    False
    True
    30s
  • Q3
    About half of every dollar you spend pays for marketing costs.
    True
    False
    30s
  • Q4
    The marketing concept requires maintaining important relationships with your competitors.
    False
    True
    30s
  • Q5
    Rational purchases are made with little thought during emotional highs or lows.
    True
    False
    30s

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