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Child: Advertising

Quiz by Amie Harris

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31 questions
Show answers
  • Q1
    What psychologist found that children were more influenced by live models compared to individuals on a television screen?
    Hanley
    Troseth
    Pine & Nash
    Johnson
    30s
  • Q2
    Behaviourism plays a key part in adverts. For example, wanting to wear the same perfume as Kim Kardashian is an example of the theory BLANK
    operant conditioning
    role models
    classical conditioning
    30s
  • Q3
    According to Hanley, what factors on TV made children more likely to imitate? Select the INCORRECT answer.
    Difficult to copy
    Humour and jokes
    Easy to copy
    High production values - music, colour, action
    30s
  • Q4
    Pine & Nash found that children who watched more commercial TV compared to non-commercial tend to
    pick up on language skills at a faster pace
    request more toys from Father Christmas
    be more violent towards their siblings
    30s
  • Q5
    What psychologist found that parents who made their opinion known about adverts, could reduce the impact of advertising.
    Johnson & Young
    Buijzen
    Bandura
    Troseth
    30s
  • Q6
    What research in 1994 found that adverts featuring only one gender were gender-role stereotypical - girls seen as nurturing, boys seen as action-based
    Buijzen
    Pine & Nash
    Smith
    Young
    30s
  • Q7
    Griffiths analysed a number of adverts and found that ads aimed at girls used....
    more tilt up shots
    shorter shots
    more tilt down shots
    30s
  • Q8
    Griffiths analysed a number of adverts and found that ads aimed at boys used...
    more dissolve shots
    more fade shots
    more over head shots and blurred focus
    30s
  • Q9
    Griffiths analysed a number of adverts and found that ads aimed at boys tended to use BLANK music
    pop
    rock
    RnB
    rap
    30s
  • Q10
    Griffiths found that there were no female voice overs what so ever in ads aimed at boys.
    True
    False
    30s
  • Q11
    What type of research method was used in Johnson and Young?
    case study
    compliance analysis
    content analysis
    30s
  • Q12
    What years were adverts analysed in the Johnson and Young study?
    1991, 1992 and 1998
    1996, 1997 and 1999
    1993, 1995 and 1999
    30s
  • Q13
    How many toy adverts were selected for analysis?
    145
    123
    188
    167
    30s
  • Q14
    The toy adverts were transcribed by their gender target audience using three categories, select the INCORRECT category
    Adverts targeted to boys in which boys were depicted
    Adverts targeted to both boys and girls
    Adverts targeted at children aged 2 years and below
    Adverts targeted to girls in which girls were depicted
    30s
  • Q15
    In order to learn more about the broad themes in the language used in adverts 4 aspects were focused on. Select the INCORRECT focus.
    verb elements
    gender of voice-overs
    use of the word power
    use of the word destruction
    30s

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