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Chp 1, Lesson 1

Quiz by Alicia Gonzales

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5 questions
Show answers
  • Q1
    What are the 4 P's in marketing?
    Product, Place, Promotion, Price
    Place, Promotion, People, Philosophies
    Product, Place, Price, and Personal Selling
    120s
  • Q2
    What is the definition of marketing?
    Marketing is an activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large
    Marketing is the advertising of a product or service
    Marketing is the purchase of goods and services
    120s
  • Q3
    An exchange is when
    people give up something to receive something they would rather have
    When people give away their product or service
    stores give away samples of their product in hopes the consumer will buy at a later date
    120s
  • Q4
    Which of the following is an example of a failed exchange?
    Two kids trading baseball cards.
    A store doesn't have what you want in stock, but orders it for you.
    You want a ham sandwich, but the deli is out of ham, so you leave.
    120s
  • Q5
    When discussing marketing, Place refers to:
    Where a product is made
    Where the product is purchased
    Where a product is used
    120s

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