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Chp 1, Lesson 3

Quiz by Alicia Gonzales

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3 questions
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  • Q1
    What is customer value?
    When an individual becomes attached to a marketing campaign.
    The relationship between the benefits and the sacrifice necessary to obtain those benefits.
    The relationship between goods and services.
  • Q2
    Which of the following best describes relationship marketing?
    When customers befriend each other and communicate about a product.
    A strategy that is used to only increase sales for a business.
    A strategy that focuses on keeping and improving relationships with current customers.
  • Q3
    What is the main difference between a sales-oriented company and a marketing-oriented company?
    The difference is that one gives away product while the other company makes the customer pay.
    It has to do with their overall view of the marketplace.
    It is the amount of money invested in the company.

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