Component of market research
Quiz by อาจารย์นารีมา แสงวิมาน
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9 questions
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- Q1Which of the following is not a component of market research?AdvertisingMarket segmentationData collectionData analysis30s
- Q2What is the purpose of market segmentation?To determine customer satisfactionTo forecast future market trendsTo divide the target market into distinct groupsTo create advertising campaigns30s
- Q3What is the purpose of data analysis in market research?To segment the target marketTo uncover patterns and insights from collected dataTo gather primary dataTo develop marketing strategies30s
- Q4What is the primary goal of qualitative research in market research?To identify cause-and-effect relationshipsTo collect large amounts of numerical dataTo estimate market size and trendsTo gain in-depth understanding and insights30s
- Q5What is the purpose of primary data in market research?To gather firsthand and original informationTo understand market trendsTo segment the target marketTo analyze existing data30s
- Q6What is the purpose of a focus group in market research?To analyze competitor's marketing strategiesTo collect customer feedback through surveysTo forecast market trendsTo gather qualitative insights through group discussions30s
- Q7What is the purpose of market research?To develop advertising campaignsTo create new productsTo forecast future salesTo gather information and insights about the market30s
- Q8What is the purpose of data collection in market research?To gather information and data about the target audience or marketTo develop marketing strategiesTo analyze market trends and patternsTo estimate market size and potential30s
- Q9What is the purpose of competitive analysis in market research?To forecast market trendsTo evaluate competitors' strategies and performanceTo gather primary data from customersTo segment the target market30s