Consumer Awareness
Quiz by Jeff Slade
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9 questions
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- Q1What is a spur-of-the-moment, unplanned decision to buy a product or service?way too easycompulsive spendmarketingimpulse buy20s
- Q2The process of communicating the value of a product or service to customersmarketingbrandingbuyingconsuming20s
- Q3APR isAnnual Profit RateAbove Perennial RateActual Percentage RatioAnnual Percentage Rate20s
- Q4The promotion of a product or service by identifying it with distinct characteristics; usually associated with public perception, quality or effectiveness isfinancingmarketingconsumingbranding20s
- Q5Refers to the financial opportunity that is given up because you choose to do something else with your money ("Money spent here cannot be spent there")impulse buyopportunity costcapitalisminflation20s
- Q6Refers to the publicʹs ability to recall and recognize a brand by its logo, jingles, packaging, etcmarketingbrand recognitionbrandinginflation20s
- Q7no interest offers → puts the cost of the financing into the price of the itemfalsetrue20s
- Q8inflation → To buy an item with credit; paying over timetruefalse20s
- Q9caveat emptor → the principle that the buyer alone is responsible for checking the quality and suitability of goods before a purchase is madefalsetrue20s