Consumer Behavior
Quiz by Darcie Vincent
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19 questions
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- Q1What is the first step in the consumer decision process?Need RecognitionPurchaseAlternative EvaluationInformation Search120s
- Q2What are the 2 types of Need Recognition?Psychological Needs and WantsFunctional Needs and Situational NeedsFunctional Needs and psychological needsNeeds and Wants120s
- Q3What involves the perceived danger inherent in a poorly performing product or serviceFinancial RiskPhysiological RiskSocial RiskPerformance Risk120s
- Q4What is the last step in postpurchase satisfaction?Build realistic expectationsEncourage feedbackCustomer contactProvide money back guarantee120s
- Q5What involves the fear that consumers suffer when they worry about what others think of a purchase?Performance RiskSocial RiskNeed RiskPsychological Risks120s
- Q6One factor affecting consumer's search process is Perceived Costs, what is the otherPerceived BenefitsPerceived NeedsPerceived ExpensesPerceived Purchase120s
- Q7Cognitive Dissonance is also known asAnxietyBuyer's remorseStressBuyers' regret120s
- Q8Motives, Attitudes and Lifestyles are considered a .....Marketing mixSituational factorPsychological factorSocial factor120s
- Q9Factors influencing the consumer decision process are marketing mix, psychological factors, social factors and .....Need factorsPurchasing factorsFinancial FactorsSituational factors120s
- Q10Product, Place, Price and Promotion is known as the .......Marketing ManagementMarketing MixMarketing StrategyConsumer Behavior120s
- Q11Family, reference groups and culture is ......Social factorsSituational factorsPsychological factorsPhysiological factors120s
- Q12What consists of these 3 factors; cognitive, affective and behavioralMotiveAttitudesafetylifestyle120s
- Q13What is a need or want that is strong enough for a person to seek satisfactionDesirePurchasing DecisionMotiveConsumer Behavior120s
- Q14Marketing models it consumer behavior process after this psychologistSteveTedFrankMaslow120s
- Q15What are the 2 most common situational factors?Purchase and ShoppingPurchase and SpecialtyShopping and ConvenientPurchase and Convenient120s