Consumer Buying Behavior
Quiz by Emie Dungog
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- Q1
Which of the following factors is not a psychological factor that influences consumer buying behavior?
Perception
Motivation
Personality
Income
30s - Q2
What is the primary objective of market research when studying consumer buying behavior?
determine the size of the market
develop a marketing strategy
identify the target audience
understand why consumers buy certain products
30s - Q3
Which of the following is an example of a situational factor that influences consumer buying behavior?
Social class
Time constraints
Personality
Culture
30s - Q4
Which of the following is an example of a reference group that can influence consumer buying behavior?
Education level
Occupation
Income level
Family
30s - Q5
Which of the following is a characteristic of high involvement buying behavior?
Strong emotional involvement
Frequent purchases
Limited information search
Low financial risk
30s - Q6
Which of the following is not a stage in the consumer decision-making process?
Product testing
Information search
Post-purchase evaluation
Problem recognition
30s - Q7
Which of the following is an example of a secondary data source for market research?
Interviews
Focus groups
Surveys
Sales data
30s - Q8
Which of the following is a factor that affects the perceived risk of a purchase?
Social status
Product complexity
Brand loyalty
Income level
30s - Q9
Which of the following is an example of an internal search for information during the consumer decision-making process?
Reading product reviews online
Asking friends for recommendations
Recalling past experiences with a product
Visiting a store to see the product in person
30s - Q10
Which of the following is an example of a motive for purchasing a product?
dislike for a certain feature
desire for a specific brand
preference for a particular color
need for social approval
30s - Q11
Which of the following is an example of a demographic factor that can influence consumer buying behavior?
Gender
Reference group
Motivation
Perception
30s - Q12
Which of the following is an example of a lifestyle factor that can influence consumer buying behavior?
Personality
Income level
Hobbies and interests
Occupation
30s - Q13
Which of the following is an example of an external search for information during the consumer decision-making process?
Reading product reviews online
Asking friends for recommendations
Recalling past experiences with a product
Consulting a salesperson
30s - Q14
Which of the following is an example of a product attribute that can influence consumer buying behavior?
Brand image
Price
Social status
Family size
30s - Q15
Which of the following is an example of a subculture that can influence consumer buying behavior?
Geographic location
Education level
Age group
Income level
30s