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Consumer Buying Behavior

Quiz by Emie Dungog

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15 questions
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  • Q1

    Which of the following factors is not a psychological factor that influences consumer buying behavior?

    Perception

    Motivation

    Personality

    Income

    30s
  • Q2

    What is the primary objective of market research when studying consumer buying behavior?

    determine the size of the market

    develop a marketing strategy

    identify the target audience

    understand why consumers buy certain products

    30s
  • Q3

    Which of the following is an example of a situational factor that influences consumer buying behavior?

    Social class

    Time constraints

    Personality

    Culture

    30s
  • Q4

    Which of the following is an example of a reference group that can influence consumer buying behavior?

    Education level

    Occupation

    Income level

    Family

    30s
  • Q5

    Which of the following is a characteristic of high involvement buying behavior?

    Strong emotional involvement

    Frequent purchases

    Limited information search

    Low financial risk

    30s
  • Q6

    Which of the following is not a stage in the consumer decision-making process?

    Product testing

    Information search

    Post-purchase evaluation

    Problem recognition

    30s
  • Q7

    Which of the following is an example of a secondary data source for market research?

    Interviews

    Focus groups

    Surveys

    Sales data

    30s
  • Q8

    Which of the following is a factor that affects the perceived risk of a purchase?

    Social status

    Product complexity

    Brand loyalty

    Income level

    30s
  • Q9

    Which of the following is an example of an internal search for information during the consumer decision-making process?

    Reading product reviews online

    Asking friends for recommendations

    Recalling past experiences with a product

    Visiting a store to see the product in person

    30s
  • Q10

    Which of the following is an example of a motive for purchasing a product?

    dislike for a certain feature

    desire for a specific brand

    preference for a particular color

    need for social approval

    30s
  • Q11

    Which of the following is an example of a demographic factor that can influence consumer buying behavior?

    Gender

    Reference group

    Motivation

    Perception

    30s
  • Q12

    Which of the following is an example of a lifestyle factor that can influence consumer buying behavior?

    Personality

    Income level

    Hobbies and interests

    Occupation

    30s
  • Q13

    Which of the following is an example of an external search for information during the consumer decision-making process?

    Reading product reviews online

    Asking friends for recommendations

    Recalling past experiences with a product

    Consulting a salesperson

    30s
  • Q14

    Which of the following is an example of a product attribute that can influence consumer buying behavior?

    Brand image

    Price

    Social status

    Family size

    30s
  • Q15

    Which of the following is an example of a subculture that can influence consumer buying behavior?

    Geographic location

    Education level

    Age group

    Income level

    30s

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