
Corporate Strategies
Quiz by Prof Brenda Corcino
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18 questions
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- Q1When a business offers current product lines to current market by intensifying promotions, its strategy is _________Market DevelopmentProduct DevelopmentDiversificationMarket Penetration30s
- Q2When your business firm endeavors to come up with new products and services for its existing market, it actually demonstrates what is known as _____Market DevelopmentProduct developmentDiversificationMarket Penetration30s
- Q3If your product division creates a number of differentiated products for new customers, it is said to adapt __________Market PenetrationProduct developmentDiversificationMarket Development30s
- Q4When a business firm seeks for or taps new market niches in order to continue selling existing product lines or services, it is executing a strategy known as _____________.Market DevelopmentMarket PenetrationProduct developmentDiversification30s
- Q5It is an expansion decision of the business firm that will enable it to control some of the resources used as inputs in the manufacture of its products and services.Horizontal IntegrationMerger & AcquisitionBackward IntegrationForward Integration30s
- Q6It is an expansion decision of the business firm that will enable it to gain more control of how its products and services will be distributed to the channels or directly to end-consumers.Forward IntegrationHorizontal IntegrationBackward IntegrationMerger & Acquisition30s
- Q7The Chinese carmaker Geely Automobile Holdings Ltd. purchased the Australian car-parts manufacturer Drivetrain Systems International Pty. Ltd.. This is an example of ____________ .Forward IntegrationMerger & AcquisitionHorizontal IntegrationBackward Integration30s
- Q8Even when both of them are known huge drug companies, Pfizer acquired Wyeth. This is an example of ______.Forward IntegrationJoint ventureBackward IntegrationHorizontal Integration30s
- Q9A business division having a low market share position but is actually competing in a high-growth industry with high cash needs while generating low cash can be classified by Boston Consulting Group asDogStarCash CowQuestion Mark30s
- Q10The Canadian company Research in Motion (RIM) opened its first online store for BlackBerry applications in April 2009. This business strategy is an example of ______.Forward IntegrationBackward IntegrationStrategic collaborationHorizontal Integration30s
- Q11When a business division has a high market share position but competes in a low-growth industry thereby generating cash more than its disbursement needs can be classified according to the BCG Matrix asQuestion MarkCash CowDogStar30s
- Q12If a business unit’s performance shows low both in market growth and market share, it is likely to be categorized asCash CowDogStarQuestion Mark30s
- Q13If a business unit’s performance is both high in terms of market share and market growth, the BCG Model categorizes it as aStarCash CowDogQuestion Mark30s
- Q14Which category of business in the BCG Model appropriately needs promotional activities?DogsStarsCash CowsQuestion Marks30s
- Q15Which type of organizational structure is appropriate for highly diversified multinational operations where departmentalization may be based on geographical jurisdictions or products/services, with major functional groupings retained at base?Matrix organizational structureTerritorial structureProduct/service structureSBU organizational structure45s