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Corporate Strategies

Quiz by Prof Brenda Corcino

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18 questions
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  • Q1
    When a business offers current product lines to current market by intensifying promotions, its strategy is _________
    Market Development
    Product Development
    Diversification
    Market Penetration
    30s
  • Q2
    When your business firm endeavors to come up with new products and services for its existing market, it actually demonstrates what is known as _____
    Market Development
    Product development
    Diversification
    Market Penetration
    30s
  • Q3
    If your product division creates a number of differentiated products for new customers, it is said to adapt __________
    Market Penetration
    Product development
    Diversification
    Market Development
    30s
  • Q4
    When a business firm seeks for or taps new market niches in order to continue selling existing product lines or services, it is executing a strategy known as _____________.
    Market Development
    Market Penetration
    Product development
    Diversification
    30s
  • Q5
    It is an expansion decision of the business firm that will enable it to control some of the resources used as inputs in the manufacture of its products and services.
    Horizontal Integration
    Merger & Acquisition
    Backward Integration
    Forward Integration
    30s
  • Q6
    It is an expansion decision of the business firm that will enable it to gain more control of how its products and services will be distributed to the channels or directly to end-consumers.
    Forward Integration
    Horizontal Integration
    Backward Integration
    Merger & Acquisition
    30s
  • Q7
    The Chinese carmaker Geely Automobile Holdings Ltd. purchased the Australian car-parts manufacturer Drivetrain Systems International Pty. Ltd.. This is an example of ____________ .
    Forward Integration
    Merger & Acquisition
    Horizontal Integration
    Backward Integration
    30s
  • Q8
    Even when both of them are known huge drug companies, Pfizer acquired Wyeth. This is an example of ______.
    Forward Integration
    Joint venture
    Backward Integration
    Horizontal Integration
    30s
  • Q9
    A business division having a low market share position but is actually competing in a high-growth industry with high cash needs while generating low cash can be classified by Boston Consulting Group as
    Dog
    Star
    Cash Cow
    Question Mark
    30s
  • Q10
    The Canadian company Research in Motion (RIM) opened its first online store for BlackBerry applications in April 2009. This business strategy is an example of ______.
    Forward Integration
    Backward Integration
    Strategic collaboration
    Horizontal Integration
    30s
  • Q11
    When a business division has a high market share position but competes in a low-growth industry thereby generating cash more than its disbursement needs can be classified according to the BCG Matrix as
    Question Mark
    Cash Cow
    Dog
    Star
    30s
  • Q12
    If a business unit’s performance shows low both in market growth and market share, it is likely to be categorized as
    Cash Cow
    Dog
    Star
    Question Mark
    30s
  • Q13
    If a business unit’s performance is both high in terms of market share and market growth, the BCG Model categorizes it as a
    Star
    Cash Cow
    Dog
    Question Mark
    30s
  • Q14
    Which category of business in the BCG Model appropriately needs promotional activities?
    Dogs
    Stars
    Cash Cows
    Question Marks
    30s
  • Q15
    Which type of organizational structure is appropriate for highly diversified multinational operations where departmentalization may be based on geographical jurisdictions or products/services, with major functional groupings retained at base?
    Matrix organizational structure
    Territorial structure
    Product/service structure
    SBU organizational structure
    45s

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