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Corporate Strategy and Marketing II

Quiz by Argus Ang

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24 questions
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  • Q1
    To have good strategy for business future what do you need
    Organisational Development
    Organisational Planning
    Organisational Capability
    30s
  • Q2
    What are the 3 levels of Strategy?
    Business Exco and Management
    Corporate Business and Functional
    Top Middle and Bottom
    30s
  • Q3
    Marketing is the process of ...
    To Sell to Customers
    To Make customers buy
    Identify Anticipate and Satisfy Customer Needs and Wants
    30s
  • Q4
    Sales is the process of
    marketing
    People
    business
    exchange of goods for money
    30s
  • Q5
    Marketing Functions have
    2P
    4P
    1P
    No P
    30s
  • Q6
    How many elements are there in the Business Model Canvass
    8
    7
    10
    9
    30s
  • Q7
    Professor Michael Porter says competition is to be
    No idea
    Best
    Unique
    Better
    30s
  • Q8
    Revenue Stream under the Business Model Canvass has how many ways to generate money
    4
    3
    5
    6
    30s
  • Q9
    Customer Profile under the Business Model Canvass consists of
    Customer Pains
    Customer Jobs, Pains and Gains
    Customer Wants
    Customer Needs
    30s
  • Q10
    Value Proposition is
    What buyer style
    What value we deliver to customer
    What economic model
    What value seller wants
    30s
  • Q11
    Under Michael Porter Value Chain, how many types of activities
    2
    10
    1
    7
    30s
  • Q12
    Which is NOT an example of Support Activities?
    Inbound Logistics
    HR
    Finance
    Procurement
    30s
  • Q13
    What is NOT an example of Primary Activities of the Value Chain?
    Marketing & Sales
    Technology Development
    Inbound Logistics
    Customer Service
    30s
  • Q14
    On Competition Models....Which market should we use for Differentiation
    Mass Market and Premium Price
    Niche Market High Price
    Niche Market Low Price
    Mass Market Low Price
    30s
  • Q15
    Mini So is an example of using the ? competition strategy
    Differentiation
    Segmentation
    Low Cost
    Alley Shop
    30s

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