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Corporate Strategy and Marketing II
Quiz by Argus Ang
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24 questions
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- Q1To have good strategy for business future what do you needOrganisational DevelopmentOrganisational PlanningOrganisational Capability30s
- Q2What are the 3 levels of Strategy?Business Exco and ManagementCorporate Business and FunctionalTop Middle and Bottom30s
- Q3Marketing is the process of ...To Sell to CustomersTo Make customers buyIdentify Anticipate and Satisfy Customer Needs and Wants30s
- Q4Sales is the process ofmarketingPeoplebusinessexchange of goods for money30s
- Q5Marketing Functions have2P4P1PNo P30s
- Q6How many elements are there in the Business Model Canvass8710930s
- Q7Professor Michael Porter says competition is to beNo ideaBestUniqueBetter30s
- Q8Revenue Stream under the Business Model Canvass has how many ways to generate money435630s
- Q9Customer Profile under the Business Model Canvass consists ofCustomer PainsCustomer Jobs, Pains and GainsCustomer WantsCustomer Needs30s
- Q10Value Proposition isWhat buyer styleWhat value we deliver to customerWhat economic modelWhat value seller wants30s
- Q11Under Michael Porter Value Chain, how many types of activities2101730s
- Q12Which is NOT an example of Support Activities?Inbound LogisticsHRFinanceProcurement30s
- Q13What is NOT an example of Primary Activities of the Value Chain?Marketing & SalesTechnology DevelopmentInbound LogisticsCustomer Service30s
- Q14On Competition Models....Which market should we use for DifferentiationMass Market and Premium PriceNiche Market High PriceNiche Market Low PriceMass Market Low Price30s
- Q15Mini So is an example of using the ? competition strategyDifferentiationSegmentationLow CostAlley Shop30s