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Cover Your Bases

Quiz by Tammy Tutterow

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20 questions
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  • Q1
    Which of the following is not a benefit of winning a major league championship in a market economy:
    Increased licensed merchandise sales
    Increased ticket sales
    Increased sponsorship fees
    Increased payroll
    60s
  • Q2
    Which of the following is an unfair, anticompetitive trade practice in sport/event marketing:
    Loss prevention
    Trademark infringement
    Employee strike
    60s
  • Q3
    Sport/Event organizations use their trademarks to make money from
    lawsuits.
    licensed product sales.
    ticket sales.
    sponsorship fees.
    60s
  • Q4
    A court order that stops a certain activity until a trial begins is a(n)
    infringement
    injunction
    antitrust act
    60s
  • Q5
    Which law makes restraining free trade and competition illegal?
    The Sports Broadcasting Act of 1961
    The Lanham Act
    The Sherman Antitrust Act
    60s
  • Q6
    In 1922, the Supreme Court ruled that the sport of baseball was exempt from antitrust laws because
    baseball was the most popular sport in the country.
    baseball teams were local operations.
    antitrust laws do not apply to sports.
    the baseball monopoly did not harm
    60s
  • Q7
    Which law allows major professional sport leagues to prevent certain games from being shown in certain territories?
    The Lanham Act
    The National Labor Relations Act
    The Sports Broadcasting Act of 1961
    The Sherman Antitrust Act
    60s
  • Q8
    When a league blocks the broadcast of a certain game in a certain territory, it is known as a(n)
    blackout
    right of publicity
    antitrust violation
    injunction
    60s
  • Q9
    If an athlete or celebrity’s seclusion has been intruded upon, s/he can sue for violation of
    trademarks.
    the right of publicity.
    the right of privacy.
    the right of publicity.
    60s
  • Q10
    Which type of law gives individuals the exclusive right to their identities for commercial use?
    Antitrust
    Right of privacy
    Right of publicity
    Ticket scalping
    60s
  • Q11
    Which of the following is an unacceptable place to use an athlete or celebrity’s identity without his/her permission:
    On the news
    In a magazine
    On your company’s advertisements
    In a book
    60s
  • Q12
    Sport/Event marketers are concerned with security because they
    don’t want to violate right of publicity/right of privacy laws.
    want to stop trademark infringement.
    must comply with the Sherman Antitrust Act.
    want to sell a favorable image of the team.
    60s
  • Q13
    . The best way to avoid buying counterfeit tickets to a game/event is to purchase them
    several months in advance.
    from reputable scalpers.
    at an online auction site.
    at official ticket outlets.
    60s
  • Q14
    Reselling tickets for more than their face value is known as ticket
    scalping
    infringement
    counterfeiting
    piracy
    60s
  • Q15
    What development has made ticket resale harder to regulate?
    The types of insurance involved with resale
    The popularity of online auction sites
    The laws subjecting ticket outlets to antitrust litigation
    The unions formed by professional ticket scalpers
    60s

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