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Cowry MasterClass 1: Behavioural Design

Quiz by Ralph Kendall

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8 questions
Show answers
  • Q1
    What occurs when we are faced with too many options at the supermarket?
    Cognitive Burnout
    Cognitive Overload
    Cognitive Dissonance
    Cognitive Equilibrium
    30s
  • Q2
    What is Behavioural Design?
    Design that uses 50% of our attentional psychology
    Design that involves Cognitive Overload
    Design that targets our auditory processing
    Design that draws on behavioural psychology
    30s
  • Q3
    Which term describes our avoidance of risk when offered a bet?
    Loss Aversion
    Loss Attrition
    Loss Avoidance
    Loss Amenity
    30s
  • Q4
    Which of the following is NOT an example of Cognitive Overload?
    Clients not reading an email as it is too long
    An explanation of a product uses too much jargon
    Sales decreasing due to an excess of choice
    An email uses bullet points to chunk up long paragraphs
    30s
  • Q5
    What does SLICE stand for?
    Saliency, Language, Imagination, Colour, End-goal
    Saliency, Language, Imagery, Colour, End-goal
    Saliency, Layout, Imagery, Colour, End-goal
    Saliency, Layout, Imagery, Criteria, End-goal
    30s
  • Q6
    Iyengar and Lepper (2000) studied Cognitive Overload for customers buying jam. What did they find?
    Customers reported lower satisfaction when choosing one of 30 jams
    Customers reported lower satisfaction when choosing one of 6 jams
    Customers reported higher satisfaction when choosing one of 30 jams
    Customers reported higher satisfaction when given a large choice of jams
    30s
  • Q7
    How could you use the Endowment Effect to improve a product?
    Use "my" instead of "your"
    Chunk up your paragraphs
    Use more academic language
    Use simple sentences
    30s
  • Q8
    How can you add Authority to your emails?
    Use your first name
    Chunk up paragraphs
    Use loss language
    Use your job title
    30s

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