
CPE 401 Summative Assessment for Midterm
Quiz by Rowena Garcia
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- Q1
HydroCool is a water flask brand that is designed to keep its liquid contents (hot or cold) for 10 hours. Their flasks can also use heat energy to charge smart gadgets like phones and tablets. They have decided to use social media as a platform to promote their products.
Personal Selling
Promotion
Advertising
Publicity
30s - Q2
Lightning Bolt, a Filipino energy drink company, will be venturing out to produce wearable health devices that measure heart rate, calories burned, and steps made, among others. In order to introduce this new product to the Filipino market, they will sponsor the annual Department of Health Marathon and will give out 150 units of the device to the first 150 registrants and free drinks to runners.
Publicity
Personal Selling
Sales Promotion
Advertising
45s - Q3
Sorenen VR Educational Systems is a company that sells VR consoles and programs to schools and vocational institutions. They often showcase their services and products in educational expositions and go from school to school to let students and teachers experience virtual reality first hand.
Advertising
Sales Promotion
Publicity
Personal Selling
45s - Q4
Sarao Motors had a resurgence this year, producing more environmentally friendly jeepneys, thus reinforcing the government’s Jeepney Modernization Act. The government has partnered with the jeepney manufacturing giant and approved of their designs and technology. They encourage drivers to purchase Sarao’s jeepneys
to get a 6-month gas subsidy.
Publicity
Advertising
Personal Selling
Sales Promotion
45s - Q5
“Ma’am, Sir! Look! This revolutionary blender will peel, chop, slice and dice, and juice your favorite fruits!” This is Elmer’s pitch every day. He works for a department store and has been assigned to the appliance center in which he demonstrates their store’s products to would-be buyers.
Publicity
Sales Promotion
Advertising
Personal Selling
45s - Q6
It is referred to as the process of determining the key objectives of the enterprise then using different courses of action and apportioning resources to attain those objectives.
Strategic Plan
Marketing Plan
Action Plan
Budget Plan
45s - Q7
It is a step in strategy planning that is extracted from the mission and
vision statements of an enterprise so strategic objectives can be created.
Brainstorming
Empathizing
Culture
Determination of primary or key objectives
45s - Q8
In what type of budget do operational plans of an enterprise acquire its funding?
Annual Budget
Quarterly Budget
Monthly Budget
Strategic Budget
45s - Q9
These are resources in the form of materials, money, equipment, tools, and time which an enterprise can use.
Non-human resources
Human resources
Money
Material
45s - Q10
This is where financing of strategic plans come from.
Quarterly Budget
Monthly Budget
Strategic Budget
Annual Budget
45s - Q11
In formulating strategic plans, an enterprise must employ the aid of all the persons responsible for each activity strategy.
truefalseTrue or False45s - Q12
Resources only come in monetary forms.
falsetrueTrue or False45s - Q13
In what type of budget do operational plans of an enterprise acquire its funding?
truefalseTrue or False45s - Q14
These are resources in the form of materials, money, equipment, tools, and time which an enterprise can use.
falsetrueTrue or False45s - Q15
This is where financing of strategic plans come from.
falsetrueTrue or False45s