HydroCool is a water flask brand that is designed to keep its liquid contents (hot or cold) for 10 hours. Their flasks can also use heat energy to charge smart gadgets like phones and tablets. They have decided to use social media as a platform to promote their products.

Lightning Bolt, a Filipino energy drink company, will be venturing out to produce wearable health devices that measure heart rate, calories burned, and steps made, among others. In order to introduce this new product to the Filipino market, they will sponsor the annual Department of Health Marathon and will give out 150 units of the device to the first 150 registrants and free drinks to runners.

Sorenen VR Educational Systems is a company that sells VR consoles and programs to schools and vocational institutions. They often showcase their services and products in educational expositions and go from school to school to let students and teachers experience virtual reality first hand.

Sarao Motors had a resurgence this year, producing more environmentally friendly jeepneys, thus reinforcing the government’s Jeepney Modernization Act. The government has partnered with the jeepney manufacturing giant and approved of their designs and technology. They encourage drivers to purchase Sarao’s jeepneys

to get a 6-month gas subsidy.

“Ma’am, Sir! Look! This revolutionary blender will peel, chop, slice and dice, and juice your favorite fruits!” This is Elmer’s pitch every day. He works for a department store and has been assigned to the appliance center in which he demonstrates their store’s products to would-be buyers.

It is referred to as the process of determining the key objectives of the enterprise then using different courses of action and apportioning resources to attain those objectives.

It is a step in strategy planning that is extracted from the mission and

vision statements of an enterprise so strategic objectives can be created.

In what type of budget do operational plans of an enterprise acquire its funding?

These are resources in the form of materials, money, equipment, tools, and time which an enterprise can use.

This is where financing of strategic plans come from.

In formulating strategic plans, an enterprise must employ the aid of all the persons responsible for each activity strategy.

Resources only come in monetary forms.

In what type of budget do operational plans of an enterprise acquire its funding?

These are resources in the form of materials, money, equipment, tools, and time which an enterprise can use.

This is where financing of strategic plans come from.

Marketing Research  is defined as a specific market segment the enterprise wishes to sell its services or products

Target Market is the process of gathering data about a market, product, or service.

Primary research are data that came from customers or competitors through observation, survey, or experimentation.

Secondary Research are data which employ outside information gathered by government departments and agencies, industry and trade associations, and other entities related to business or commerce.

Costumers are the ones who use the products. They are the end-users of the goods. There are instances that the customer and the consumer may be one of the same entities.

Consumers are dealers, resellers, distributors, or traders that purchase goods from other enterprises and sell them to consumers. They are the ones who buy products from businesses.

Are concerned with getting the best deal for a particular product and are more inclined to purchase goods with practicality.

They believe that the brand they are using are more superior to other brands and are willing to pay top money for a purchase of that brand.

They are willing to spend money to buy signature brands to uplift their statuses and add prestige to it.

They are willing to spend money to experience high level of service.

They value nearby locations or stores with 24-hour services. They are

willing to add money to their purchase for convenience.

Customer segmentation is the process of dividing customers into groups based on characteristics so companies can market to each group effectively and appropriately.

Market aggregation is the marketing of services and goods to a larger population of people that have similar needs and wants

The Strategic Management is a set of marketing tools and strategies that enterprises use to pursue their marketing aims in their target market.

Marketing Automation is the process that happens when campaigns or advertisements are automatically sent to a client or customer based on the frequency and manner of usage

 Processes these are inputs and outcomes where value is mixed to achieve goals.

People this refers to the environment where the service is performed or the product is delivered. Examples include the ambiance, atmosphere, climate, mood, and sound, which would help

customers experience excellent service.

Processes this refers to the activities conducted by the enterprise to make the product or service

Place this refers to the point of sale. It is the location where a consumer can avail of the products or services being offered.

Price this is the amount of money to obtain the service or product.

Product  these are an important ingredient in the marketing mix. For service-oriented companies, employees and workers are essential because they are directly involved in delivering, making, and giving the service to the consumers.

This is define  as activities including advertising, personal selling, sales promotions public relations, and direct marketing.

Premium pricing  defined as pricing strategy used by a business when they want to charge higher prices than the competitors for the product or services.

Economy pricing defined as pricing a new product or service when the market has a few competitors.

Penetration Pricing  is defined as the practice of placing an initial price lower than the standard price set by other businesses in the market.