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CPE 401 Summative Assessment for Midterm

Quiz by Rowena Garcia

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40 questions
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  • Q1

    HydroCool is a water flask brand that is designed to keep its liquid contents (hot or cold) for 10 hours. Their flasks can also use heat energy to charge smart gadgets like phones and tablets. They have decided to use social media as a platform to promote their products.

    Personal Selling

    Promotion

    Advertising

    Publicity

    30s
  • Q2

    Lightning Bolt, a Filipino energy drink company, will be venturing out to produce wearable health devices that measure heart rate, calories burned, and steps made, among others. In order to introduce this new product to the Filipino market, they will sponsor the annual Department of Health Marathon and will give out 150 units of the device to the first 150 registrants and free drinks to runners.

    Publicity

    Personal Selling

    Sales Promotion

    Advertising

    45s
  • Q3

    Sorenen VR Educational Systems is a company that sells VR consoles and programs to schools and vocational institutions. They often showcase their services and products in educational expositions and go from school to school to let students and teachers experience virtual reality first hand.

    Advertising

    Sales Promotion

    Publicity

    Personal Selling

    45s
  • Q4

    Sarao Motors had a resurgence this year, producing more environmentally friendly jeepneys, thus reinforcing the government’s Jeepney Modernization Act. The government has partnered with the jeepney manufacturing giant and approved of their designs and technology. They encourage drivers to purchase Sarao’s jeepneys

    to get a 6-month gas subsidy.

    Publicity

    Advertising

    Personal Selling

    Sales Promotion

    45s
  • Q5

    “Ma’am, Sir! Look! This revolutionary blender will peel, chop, slice and dice, and juice your favorite fruits!” This is Elmer’s pitch every day. He works for a department store and has been assigned to the appliance center in which he demonstrates their store’s products to would-be buyers.

    Publicity

    Sales Promotion

    Advertising

    Personal Selling

    45s
  • Q6

    It is referred to as the process of determining the key objectives of the enterprise then using different courses of action and apportioning resources to attain those objectives.

    Strategic Plan

    Marketing Plan

    Action Plan

    Budget Plan

    45s
  • Q7

    It is a step in strategy planning that is extracted from the mission and

    vision statements of an enterprise so strategic objectives can be created.

    Brainstorming

    Empathizing

    Culture

    Determination of primary or key objectives

    45s
  • Q8

    In what type of budget do operational plans of an enterprise acquire its funding?

    Annual Budget

    Quarterly Budget

    Monthly Budget

    Strategic Budget

    45s
  • Q9

    These are resources in the form of materials, money, equipment, tools, and time which an enterprise can use.

    Non-human resources

    Human resources

    Money

    Material

    45s
  • Q10

    This is where financing of strategic plans come from.

    Quarterly Budget

    Monthly Budget

    Strategic Budget

    Annual Budget

    45s
  • Q11

    In formulating strategic plans, an enterprise must employ the aid of all the persons responsible for each activity strategy.

    true
    false
    True or False
    45s
  • Q12

    Resources only come in monetary forms.

    false
    true
    True or False
    45s
  • Q13

    In what type of budget do operational plans of an enterprise acquire its funding?

    true
    false
    True or False
    45s
  • Q14

    These are resources in the form of materials, money, equipment, tools, and time which an enterprise can use.

    false
    true
    True or False
    45s
  • Q15

    This is where financing of strategic plans come from.

    false
    true
    True or False
    45s

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