It is the guide toward realizing effective communication.

It is the most pertinent form of mass media today.

is an individual, group, or organization who initiates the communication.

The standard method of comm., which involves speaking or writing by a sender and listening or reading the receiver.

Means translating information into a message in the form of symbols that represent ideas or concepts.

It is the individual or individuals to whom the message is directed.

Refers to the space for collective action around shared interests, purposes and values

Take place to inform, persuade and mobilize various stakeholders such as parents, faculty and students.

It is the primary means of communication used to reach the vast majority of the general public

The original platform for mass media

It is used to convey an info. signal, for example a digital bit stream, from one or several senders to one or several

It is the receiver responds in some way and signals that response to the sender.

It is consists of actions, gestures, and other aspects of physical appearance that, combined with facial expressions

They provides its citizens with timely, accurate, clear, and complete information about programs, services, & policies.

Refers to businesses and industries run by individuals and companies rather than by the government.

Refers either to a physical transmission medium such as a wire, or to a logical connection over a multiplexed medium

It Replaced the original platform of  mass media as the most relevant source for mass media.

It involves sending messages or information, as words, sounds, or images from one point to another,

The analyzation and interpretation of messages received by the receiver. 

It is the most pertinent form of mass media today.