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20 questions
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  • Q1
    1. What metric measures the percentage of sessions that result in a conversion in Google Analytics?
    Engagement Rate
    Bounce Rate
    Conversion Rate
    Click-through Rate
    30s
  • Q2
    2. Which PPC bidding strategy maximizes conversions within a set budget?
    Manual CPC (Cost Per Click)
    Target CPA (Cost Per Acquisition)
    CPM (Cost Per Mille)
    Enhanced CPC
    30s
  • Q3
    3. What is the primary function of the robots.txt file in SEO?
    To enhance website loading speed
    To store metadata about the website
    To secure the website from malicious attacks
    To inform search engine crawlers which parts of the site to access and index
    30s
  • Q4
    4. Which factor is NOT directly used by Google's search algorithm to rank websites?
    Page content relevance
    Mobile-friendliness
    Social media likes and shares
    Backlinks
    30s
  • Q5
    5. What is the most effective way to decrease the load time of a website?
    Optimize image sizes and use lazy loading
    Decrease server response time
    Increase the number of plugins
    Use higher resolution images
    30s
  • Q6
    6. What does 'PPC' stand for in digital marketing?
    Pay-Per-Conversion
    Price Per Click
    Public-Private Collaboration
    Pay-Per-Click
    30s
  • Q7
    7. In Google Ads, what automated bidding strategy focuses on getting as many clicks as possible within a budget?
    Maximize Conversions
    Target Impression Share
    Target ROAS (Return On Ad Spend)
    Maximize Clicks
    30s
  • Q8
    8. What is a canonical tag used for in SEO?
    To improve site navigation
    To prevent duplicate content issues
    To increase page security
    To create redirects
    30s
  • Q9
    9. Which off-page SEO technique is most effective for improving domain authority?
    Using more keywords
    Posting frequently on social media
    Creating multiple subdomains
    Building high-quality backlinks
    30s
  • Q10
    10. What type of Google Analytics report shows which web pages get the most traffic and highest engagement?
    Behavior report
    Conversion report
    Acquisition report
    Real-time report
    30s
  • Q11
    11. What is considered a 'good' bounce rate for a retail website?
    70-90%
    Below 20%
    20-40%
    50-70%
    30s
  • Q12
    12. Which HTML element is critical for on-page SEO that helps search engines understand the structure of content?
    Footer tag
    H1 tag
    Alt text
    Meta description
    30s
  • Q13
    13. In technical SEO, what does '301' represent?
    A page load error
    A server error
    A temporary redirect
    A permanent redirect
    30s
  • Q14
    14. What is NOT a benefit of using PPC advertising?
    Instant traffic generation
    Targeted ad placement
    Guaranteed increase in organic traffic
    Budget control
    30s
  • Q15
    15. Which analytics metric directly measures user interaction on a website?
    Pageviews
    Bounces
    Clicks
    Impressions
    30s

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