Which advertising appeal focuses on logic, facts, and statistics to persuade consumers?

An advertisement that uses a heartwarming story about a family reunion to promote its product primarily relies on which appeal?

A brand using a renowned expert in the field to endorse their product is leveraging which persuasive technique?

An advertisement highlighting the limited-time nature of a special offer is employing which appeal?

Which of the following is NOT a common type of emotional appeal used in advertising?

A car commercial emphasizing its advanced safety features to appeal to parents' concerns for their children's well-being is mainly using:

The increasing availability of digital media products and services, often at lower prices, is referred to as:

Which of the following is a key characteristic of the "pervasiveness of technology" in digital media?

The decreased cost of producing and distributing digital media has led to:

Making digital media accessible to people with disabilities, remote communities, and diverse backgrounds is primarily about:

In the context of digital media adoption, which group is typically the first to embrace new technologies?

Digital media empowers individuals and communities by:

In digital media production, the "problem definition" primarily serves to:

Which is NOT a key aspect of defining your "target audience"?

The primary distinction between "target audience" and "target market" is:

Understanding both the problem and target audience is crucial because it:

How does knowing the target audience impact product development?

In the context of digital media development, what is the primary benefit of using prototypes for usability testing?

Which type of prototype is BEST suited for brainstorming layout ideas and visualising the initial user flow in the early stages of a digital media project?

The process of confirming that a concept or idea has potential demand, feasibility, and value before committing to full development is known as:

Which of the following is NOT a direct benefit of conducting idea validation in digital media?

In the context of digital media, the implementation phase primarily involves:

Which of the following BEST defines brainstorming?

Mind mapping is primarily:

Which technique combines unrelated concepts to spark new ideas?

In design, rough sketches are primarily used to:

A storyboard can be defined as:

What is the primary purpose of a project management methodology according to common definitions?

Agile methodologies are characterised by:

The Waterfall methodology is BEST suited for projects where:

A key advantage of Agile methodologies is:

A Gantt Chart is primarily used for:

In design, "form" refers to:

"White/Negative Space" in design is best described as:

"Saturation" in colour theory refers to:

Which colour harmony uses colours that are evenly spaced around the color wheel?

The key difference between additive and subtractive colour mixing is:

Colour psychology is primarily concerned with:

When choosing colours for digital designs, a key consideration is:

Which of the following scenarios BEST demonstrates the effective use of colour psychology in digital design?