What is the primary role of a film director?

To oversee the artistic vision of a movie

What is the primary purpose of a film trailer?

To promote the movie and attract an audience

To provide behind-the-scenes footage

To inform about the cast's background

In the context of movies, what does the term 'blockbuster' refer to?

A film that is a huge commercial success

A film that wins multiple awards

What is the primary focus of reality television shows?

To depict real-life situations and unscripted events

Entertainment and the media esl

Entertainment and the media

Social media influencers have not only revolutionized the way in which information is disseminated but have also established themselves as contemporary icons of society at large. They have garnered immense followings through their adept use of digital platforms, accruing considerable power and influence over public opinion. Their rise can largely be attributed to the accessibility and immediacy afforded by social media, which allows virtually anyone to become a public figure capable of shaping cultural norms. These individuals have managed to create and curate content shaping consumer habits and beliefs. Their influence extends beyond mere commercialism, encompassing social and political realms, contributing to the discourse on pressing global issues through a perceived lens of authenticity and relatability. While some argue that the democratization of media offers new opportunities for diverse voices to be amplified, concerns persist over the authenticity of influencer narratives and the potential for misleading information to be propagated unchecked. As the boundaries between entertainment, advertising, and activism have blurred, questions surrounding the ethical responsibilities of influencers have intensified. The passive consumption of carefully orchestrated content continues to elicit criticism, raising concerns about the mental well-being of susceptible audiences who may compare their lives unfavorably to those portrayed online. Simultaneously, platforms have implemented policies with varying degrees of success to ensure transparency and accountability, attempting to mitigate the potential for exploitation. The phenomenon of influence poses questions about the trajectory of society in an increasingly interconnected world, where the sway of singular voices can no longer be underestimated.

Auteur Theory is a way of looking at films that state that the director is the “author” of a film. A film is a reflection of the director’s artistic vision; so, a movie directed by a given filmmaker will have recognizable, recurring themes and visual queues that inform the audience who the director is (think a Hitchcock or Tarantino film) and shows a consistent artistic identity throughout that director’s filmography. The 3 Components of Auteur Theory Andrew Sarris, film critic for The New York Times, expanded on Truffaut’s writing and set out a more comprehensive definition for auteurs according to three main criteria: technical competence, distinguishable personality, and interior meaning. 1. Technical competence: Auteurs must be at the top of their craft in terms of technical filmmaking abilities. Auteurs always have a hand in multiple components of filmmaking and should be operating at a high level across the board. 2. Distinguishable personality: What separates auteurs from other technically gifted directors is their unmistakable personality and style. When looking at an auteur’s collected works, you can generally see shared filming techniques and consistent themes being explored. One of the primary tenets of auteur theory is that auteurs make movies that are unmistakably theirs. This is in sharp contrast with the standard studio directors of the era who were simply translating script to screen with little interrogation of the source material or editorial input. 3. Interior meaning: Auteurs make films that have layers of meaning and have more to say about the human condition. Films made by auteurs go beyond the pure entertainment-oriented spectacles produced by large studios, to instead reveal the filmmakers unique perspectives and ruminations on life. https://www.masterclass.com/articles/film-101-what-is-an-auteur#3ClNjwO6Gkgjd8ix2Cm5qI Who is the author of a TV program? It seems like it ought to be an easy question to answer, but it is not. There are, of course, scriptwriters, who are the literal authors of episodes in the sense of generating words that an actor eventually speaks, but in a soap opera or a sitcom there may be a dozen or more scriptwriters working on dialogue as the months go by. Is any one of them truly responsible for the overall tenor of the show, or are they just following rigid guidelines set down by other scriptwriters ahead of them? And the script is just the blueprint of an episode anyway. Actors, production designers, directors, videographers, editors, and on and on, are all necessary to construct an episode from that blueprint. Should we call one of them the author? And, at a more basic level, should we even bother looking for authors in television? Do viewers need to know who created a program in order to enjoy it? What does it add to our appreciation or understanding of television if we assign authorship of a program to an individual? In the closely related medium of the cinema, questions such as these have been answered by the auteur theory, which stems from the French word for “author,” auteur. Its basic precept is that a single individual is, and should be, the “author” of a work in order for it to be a good, artistically valuable work. A book, poem, film, or television show should express this individual’s personality, his “vision” (the masculine pronoun is significant; auteurist studies almost all focus on men). This notion stems from the nineteenth-century Romantic image of the author as a figure who sits alone in a dingy room, scratching out angst-ridden poems with a quill pen. The tormented, misunderstood author or artist is a cherished character type that can be traced back to the poet Lord Byron (1788–1824) and observed in numerous portrayals of demented painters, musicians, and writers in television programs and other media. Consider this: Have you ever seen or read a story about a creative person who wasn’t somehow strange or crazy? The auteur theory originated in French film criticism of the 1950s, where it was initially theorized that auteurs could be drawn from the ranks of producers, directors, scriptwriters, actors, and other filmmaking personnel.1 However, the vast bulk of auteurist film criticism has been about directors: Alfred Hitchcock, John Ford, and Quentin Tarantino, among many others.

USAGE/APPLICATION OF MULTIMEDIA RESOURCES Here’s how multimedia is used across different fields: • Creative industries – Multimedia allows creative professionals to express themselves in innovative ways and reach wider audiences through engaging and immersive content. Examples: graphic design, filmmaking, interactive storytelling, talk shows, podcast • Commercial uses – Multimedia helps business reach their target audience more effectively, build brand awareness, and drive sales. Examples: online advertising, product demonstrations, corporate presentation • Entertainment and fine arts – Multimedia pushes the boundaries of creative expression, allowing artists to explore new forms of art and reach broader audiences. Examples: video games, virtual reality art, musical performances • Educational technology – Multimedia helps educators create dynamic and engaging learning environments, making it easier for students to understand and retain information. Examples: online courses, educational games, virtual field trips • Social work – Multimedia empowers social workers to reach wider audiences, connect with clients more effectively, and advocate for social change. Examples: social media advocacy, client communication, training materials • Language communication – Multimedia makes language learning more engaging and accessible, helping people communicate effectively across language barriers and cultural differences. Examples: language learning apps, interactive language games, multilingual content creation • Journalism – Multimedia journalism allows journalists to present information in a more engaging and informative way, enhancing the storytelling experience and reaching wider audiences. Examples: interactive news article, video journalism, virtual reality journalism In conclusion, multimedia has become an integral part of various industries, enabling, creative expression, effective communication, and engaging experiences for audience worldwide.

Revealing personal data can lead to threats like identity theft, fraud, bullying, and blackmail. 1.Identity Theft Definition: Identity theft occurs when someone steals your personal information and uses it without your permission. This can include your name, Social Security number, or bank details. Example: If someone gets your Social Security number, they could open a credit card in your name and run up bills that you would have to pay. 2.Fraud Definition: Fraud is when someone deceives another person to gain something of value, like money or personal information. This is often done through lies or tricks. Example: A person might call you pretending to be from your bank and tell you that you need to confirm your account details. If you give them your information, they may steal your money. 3. Bullying Definition: Bullying is when someone repeatedly hurts, threatens, or picks on another person. This can happen in person or online (cyberbullying). Example: If someone sends hurtful messages or spreads rumors about you on social media, that’s a form of bullying. 4. Blackmail Definition: Blackmail is when someone threatens to reveal harmful or embarrassing information about you unless you give them something they want, usually money or favors. Example: If someone takes a private photo of you and threatens to share it unless you pay them, that’s blackmail. Summary Identity Theft: Stealing personal information for illegal use. Fraud: Deceiving someone for personal gain. Bullying: Repeatedly hurting or threatening someone. Blackmail: Threatening to expose information unless demands are met. Understanding these terms helps you recognize and protect yourself from potential dangers in both real life and online. If you see any signs of these actions happening, it’s important to talk to a trusted adult or authority figure. There are several guidelines for you to be aware of to keep your personal data confidential: •Have strong passwords set on any account that holds personal data. Stronger passwords include characters, numbers and symbols and are not a recognisable word. •Encrypt (scramble text so that it cannot be read without a decryption key) any personal data that you store on your computer. •Have a firewall present, scanning incoming and outgoing data from your computer system. firewall : a security measure that can be implemented to monitor traffic into and out of a computer and prevent external users gaining unauthorised access to a computer system. A firewall is a security measure that helps protect a computer system by monitoring and controlling the traffic that comes into and goes out of the system. Think of it as a barrier between your computer and the outside world. It prevents unauthorized users from accessing your computer while allowing authorized traffic to pass through. •Regularly scan your computer with preventative software, such as an anti-virus package, that is used to identify a virus on a computer and remove it. Anti-virus: software that is used to identify a virus on a computer and remove it •Make use of any biometric devices (devices that measures a person's biological data, such as thumbprints), that are built into technology. biometric devices: Unique physical characteristic of a person that can be used by a computer for identification purposes. https://www.aratek.co/news/biometric-devices-definition-and-examples Biometric devices are tools that use unique physical characteristics of a person for identification purposes. This means they can recognize who you are based on features that are unique to you. Here are some examples of biometric characteristics: Fingerprint Recognition, Facial Recognition, Voice Recognition •Only visit and provide data to websites that are a trusted source. •Do not open any email attachments from a sender you do not recognise. •Check the URL attached to any link requesting data to see if it is genuine. •Be cautious about any pictures or opinions that you post or send to people. •Remove data about your location that is normally attached to your photos and videos that you may post, such as geotags. Geotag: an electronic tag that assigns a geographical location A geotag is an electronic tag that assigns a specific geographical location to a piece of information, like a photo or a video. Geotags can help people understand where a photo was taken or where an event occurred, making it easier to organize and find information based on location. •Do not become friends on social networking sites with people you do not know. •Set all the privacy controls to the most secure setting that are available on social media accounts. •Report and block any suspicious user. •Use a nickname or pseudonym when using the internet for entertainment, for example, playing games. •If it is possible, use a virtual private network (VPN), an encrypted connection that can be used to send data more securely across a network. Virtual private network (VPN) : an encrypted connection that can be used to send data more securely across a network A Virtual Private Network (VPN) is a special way to connect to the internet that keeps your information safe. Imagine you are sending a secret message to a friend. You want to make sure no one else can read it while it travels. A VPN helps you do just that! It creates an encrypted connection, which means it turns your message into a code that only your friend can understand Example: Public Wi-Fi Safety: When you use public Wi-Fi, like in a café, your data can be easily accessed by hackers. If you connect to a VPN while using that public Wi-Fi, your data is encrypted, making it much harder for anyone to steal your information.

. Video games are a popular pastime for teenagers (and many adults) all around the world. In fact, 97% of American teenagers play video games. Not all video games show graphic violence. But about half of the top selling video games do. It is common for a video game to include weapons that are used to harm other humans. Many video game critics argue that violent images and violent role play in video games can desensitize teens to violence. This means that violence starts to seem normal. Some argue that enough violent video games can even make teenagers more likely to commit violent acts in real life. In 1993, Congress first took a look at the issue. Mortal Kombat had just been released. Many Americans were worried about children playing such a violent game. Congress talked a bout whether the government should place limits on the sale of video games. This caused the video game industry to create an organization to rate video games. This organization is called the Entertainment Software Rating Board. They give ratings based on the age level a video game is appropriate for. The American Psychological Association (APA) created a Task Force on Violent Media. In 2017 they released a statement. It labeled violent video games as a “risk factor for aggression.” This means that they linked playing video games to increased “aggressive behaviors, thoughts and emotions” and “decreased empathy.” Empathy is the ability to understand the feelings of others. But they did not actually state that video games are the cause of an increase in crime. Plus, other studies have said that the competition in video games increases aggression more than just violent images.

5.1 Personal data Personal data is any data that relates to you and your identity. This includes data such as: •Name •Address •Telephone number •Email address •Bank details •Medical records •Salary •Political opinions You should be very careful about revealing any of your personal data! By revealing personal data to another, especially online, you are exposing yourself to dangers such as identity theft, fraud, bullying and blackmail. These types of dangers can be issues that arise as a result of revealing more personal thoughts and feelings to those that can use them against you. It is a more sinister viewpoint to take, but the moment you reveal any personal data to another, you are providing them with the potential to harm you or your identity. This isn't to say you should never speak to another, especially those unknown online, just understand how to recognise a danger and how to keep your identity secure. To keep yourself safe in your daily life, you are likely to have been taught to take measures such as locking doors, not talking to strangers and not venturing into unsafe areas. However, when many people go online, they relax their safety measures, perhaps because they are in the comfort of their own home, so do not think anything negative will happen. Many people that use the internet are genuine, but knowing how to detect the few that aren't is important. There are several guidelines for you to be aware of to keep your personal data confidential: •Have strong passwords set on any account that holds personal data. Stronger passwords include characters, numbers and symbols and are not a recognisable word. •Encrypt (scramble text so that it cannot be read without a decryption key) any personal data that you store on your computer. •Have a firewall present, scanning incoming and outgoing data from your computer system. •Regularly scan your computer with preventative software, such as an anti-virus package, that is used to identify a virus on a computer and remove it. •Make use of any biometric devices (devices that measures a person's biological data, such as thumbprints), that are built into technology. •Only visit and provide data to websites that are a trusted source. •Do not open any email attachments from a sender you do not recognise. •Check the URL attached to any link requesting data to see if it is genuine. •Be cautious about any pictures or opinions that you post or send to people. •Remove data about your location that is normally attached to your photos and videos that you may post, such as geotags. •Do not become friends on social networking sites with people you do not know. •Set all the privacy controls to the most secure setting that are available on social media accounts. •Report and block any suspicious user. •Use a nickname or pseudonym when using the internet for entertainment, for example, playing games. •If it is possible, use a virtual private network (VPN), an encrypted connection that can be used to send data more securely across a network. The ways in which some of these guidelines can be used in more detail will be explored throughout this chapter.

One of the worst things about living in a city is the high cost of living. Pros and Cons of Living in a City Living in a city offers numerous advantages, but it also comes with its own set of drawbacks. Here are the pros and cons of living in a city: Pros: Job Opportunities: Cities are often hubs for various industries and businesses, providing a wide array of job opportunities across different sectors. This can lead to better career prospects and higher earning potential for residents. Cultural Diversity: Cities are melting pots of different cultures, traditions, and lifestyles. This diversity enriches the social fabric of the city, offering exposure to various cuisines, arts, festivals, and languages. Access to Amenities: Cities typically offer an abundance of amenities such as restaurants, shopping centers, entertainment venues, healthcare facilities, educational institutions, and public services. Residents have easy access to these conveniences. Public Transportation: Many cities have well-developed public transportation systems, including buses, subways, trains, and trams. This can make commuting more convenient and reduce the need for personal vehicles. Entertainment and Recreation: Cities are known for their vibrant nightlife, cultural events, museums, theaters, sports venues, and recreational spaces. Residents can enjoy a wide range of entertainment options. Educational Opportunities: Cities often boast prestigious universities, colleges, and research institutions. This provides residents with access to quality education and lifelong learning opportunities. Healthcare Facilities: Major cities tend to have top-tier medical facilities and specialized healthcare services, ensuring that residents have access to advanced healthcare resources. Cons: Cost of Living: Cities are often associated with a higher cost of living due to expensive housing, transportation expenses, dining out costs, and other daily expenses. Noise and Pollution: Urban areas can be noisy and polluted due to heavy traffic, industrial activities, construction projects, and densely populated neighborhoods. Crowded Environment: Cities are densely populated, leading to crowded streets, public spaces, and public transportation systems. This can result in congestion and longer commute times. Limited Green Spaces: While cities offer many amenities, they may lack sufficient green spaces such as parks or gardens for residents to relax and connect with nature. Stressful Lifestyle: The fast-paced lifestyle in cities can contribute to higher stress levels for some individuals due to demanding work environments and busy schedules. Security Concerns: Certain urban areas may face higher crime rates compared to rural or suburban areas, leading to concerns about safety and security. Traffic Congestion: Heavy traffic congestion is a common issue in cities, leading to longer commute times and frustration for residents who rely on personal vehicles or public transportation. In conclusion, living in a city presents both advantages and disadvantages that individuals should carefully consider based on their lifestyle preferences and priorities.

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