Entre Test 1.2
Quiz by Matthew Harmatuk
Feel free to use or edit a copy
includes Teacher and Student dashboards
Measure skillsfrom any curriculum
Tag the questions with any skills you have. Your dashboard will track each student's mastery of each skill.
- edit the questions
- save a copy for later
- start a class game
- automatically assign follow-up activities based on students’ scores
- assign as homework
- share a link with colleagues
- print as a bubble sheet
- Q1
Your company manufactures 72 hr. emergency kits and sells them for a low profit margin. You want to expand your customer base to increase your sales volume, but you have a limited budget. What marketing method would be the best choice?
Email
Distribute Flyers
Local Television Ad
Social Media
30s - Q2
A DJ wants to analyze market reactions to the new music selections played at his dance last weekend. He advertises his weekly dances using social media and email. Which would be the most effective way to gather reactions from those who attended the dance?
Surveys
Focus Groups
Personal Interviews
Observations
30s - Q3
A hair salon acquired 100 new customers last year.
Costs in the marketing and sales areas were the following:
Marketing costs = $1000
Sales costs = $10,000
Salaries = $96,000
What was the customer acquisition cost?
$100
$1,070
$110
$1
30s - Q4
Which three are segments in a Marketing Plan? (Choose three)
GeographicDemographicEmployment
Loyalty
Income
Behavioral30s - Q5
Which Sales Channel has been opened to manufactures because of digital tools?
Direct - to - Consumer
Wholesale
Distribution
B2B
30s - Q6
Type of sales channel. What is retail?
When a brand or manufacture sells direct to consumers and the end users of their products, as opposed to selling to them solely through retailers
Business that sell to other businesses who are the intended end user of the product
Selling products directly to end customers for a profit, either in-store, online, mail-order, or by phone
Selling products in bulk to various outlets or retailers for onward sale
30s - Q7
Type of sales channel. What is Wholesale?
Selling products in bulk to various outlets or retailers for onward sale
When a brand or manufacture sells direct to consumers and the end users of their products, as opposed to selling to them solely through retailers
Selling products directly to end customers for a profit, either in-store, online, mail-order, or by phone
Business that sell to other businesses who are the intended end user of the product
30s - Q8
Type of sales channel. What is Direct -to- Consumer?
Business that sell to other businesses who are the intended end user of the product
Selling products directly to end customers for a profit, either in-store, online, mail-order, or by phone
Selling products in bulk to various outlets or retailers for onward sale
When a brand or manufacture sells direct to consumers and the end users of their products, as opposed to selling to them solely through retailers
30s - Q9
Type of sales channel. What is B2B?
Selling products in bulk to various outlets or retailers for onward sale
Business that sell to other businesses who are the intended end user of the product
Selling products directly to end customers for a profit, either in-store, online, mail-order, or by phone
When a brand or manufacture sells direct to consumers and the end users of their products, as opposed to selling to them solely through retailers
30s - Q10
Which two ways can Customer Service and Support affect sales? (Choose two)
More sales through customer evangelistsDistributing marketing information
Coordinating shipping
Closing the deal with rapid engagement
Increased Sales through Responsiveness and Personalization30s - Q11
Which three statements help define a Market/Fit Hypothesis? ( Choose three)
When users love your product so much they tell other people to use itProduct/market fit can be predicated with direct-to-consumer sales
When you receive a positive response to a huge marketing campaign that includes giving away free product
A rapid growth hypothesis ensures market/fit
Product/market fit exists when you have the right solution to a problem worth solvingA fit exists when people need your product rather than just seeing a potential benefit of using it30s - Q12
You are a technical trainer. You teach online courses to help workers more efficiently use Microsoft Office applications. What is an effective way to measure your teaching performance during an online course?
Ask the sales team if demand increased
Email an evaluation a week after the course
Conduct onscreen pop-up quizzes
Form a focus group
30s - Q13
You have an idea for a new product. Market research suggest the product is needed to solve a problem and will be enthusiastically embraced by customers. What is one of the first steps you must do before creating a prototype.
Identify materials
Create a social media following
Pre-sale the product for funding
Launch a marketing campaign
30s - Q14
You create a new type of electric shaver that is light-weight, portable and hold a longer charge. What are three things you will need to consider regarding the mass production of your electric shaver? (Choose three)
Creating your prototype to demonstrate the product's function to potential customers.Finding a manufacturerDeveloping the product website and social media campaign
Establishing quality control measures and accountability
Setting up your test marketing strategy
Sourcing materials needed for the components of the products30s - Q15
Product Quality Control Testing.
Refine quality measures as needed to increase the level of satisfaction with your product
truefalseTrue or False30s