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Q 1/25
Score 0
What is a Marketing Mix?
60
It has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market"
All of the Above
Theterm often refers to a common classification that began as the four Ps: product, price,
placement, and promotion.
It is a foundation model for businesses, historically centered around product, price, place, and promotion.
Q 2/25
Score 0
A marketing professor and author, first introduced the four Ps classification for
developing an effective marketing strategy.
60
E. Jerome McCarthy
25 questions
Q.
What is a Marketing Mix?
1
60 sec
Q.
A marketing professor and author, first introduced the four Ps classification for
developing an effective marketing strategy.
2
60 sec
Q.
It represents an item or service designed to satisfy the needs and wants of the customer. It can betangible or intangible.
3
60 sec
Q.
Product Differentiation includes form, features, customization, conformance, performance, durability, reliability, repairability and style.
4
30 sec
Q.
It is basically the amount that a customer pays for to enjoy it.
5
60 sec
Q.
Value-basedPricing is based from costs related to research and development, manufacturing, marketing, and distribution.
6
30 sec
Q.
This refers to determining the areas of distribution or the distribution channel.
7
60 sec
Q.
It is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer.
8
45 sec
Q.
It is also called a promotional mix - Combination of different types of promotion a business uses to promote its products.
9
60 sec
Q.
It makes use of a variety of formats including premiums, coupons, contests, etc.
10
45 sec
Q.
Booms and Bitner included People, Process and Physical Evidence to accommodate trends towards a service or knowledgebased economy on Marketing Mix.
11
30 sec
Q.
It refers to all people who directly or indirectly influence the perceived value of the product or service, including knowledge workers, employees, management, and consumers
12
60 sec
Q.
It represents the method or flow of providing service to the clients and often incorporates monitoring service performance for customer satisfaction.
13
60 sec
Q.
It is the direct sensory experience of a product or service that allows a customer to measure whether he or she has received value.
14
60 sec
Q.
It is a map, which indicates the region near or about a place and the proximity to prominent and established landmarks.
15
60 sec
Q.
What is a brand?
16
45 sec
Q.
It is an identity which puts a product apart
from the other. It summarizes all that a brand stands
for. It creates association in the minds of the
customer.
17
45 sec
Q.
It is the visible component of a brand that the audience associates with. In
simple terms, it is the way your brand is recognized by the consumers.
18
45 sec
Q.
It is a symbol that represents your brand. This may be letters, icons, or
caricatures.
19
45 sec
Q.
It is a process of setting your brand in the minds of the consumers. It is how
well the product has been registered among the consumers.
20
45 sec
Q.
It is the thoughts, emotions and the overall experience that is evoked by a
brand upon the consumer.
21
45 sec
Q.
It is a legal protection for a brand.
22
45 sec
Q.
It is used as a declaration that communicates the brand’s unique value to the target audience in comparison to the
main competitors.
23
60 sec
Q.
Color Schemes conveys descriptive and persuasive information. It facilitates product transportation and protection, assisting at home storage.
