Appeals to the audience's reason, building up logical arguments.

Appeals to the speaker's status or authority, making the audience more likely to trust them.

Appeals to the emotions, trying to make the audience feel angry or sympathetic

Please donate to my cousin. She is going through her third round of chemotherapy and the medical bills are piling up.

Mr. Jones has delivered packages on time for the last year with no exceptions. I know he will be a great addition to our delivery service.

As a professional restaurant critic for over twenty years, I’ve eaten many meals, but I can assure you: the new restaurant is the best in the city.

Exercise has been proven to cause better heart health, so if you are looking to increase your overall health, add exercise to your routine.

But tonight, we turn the page. Tonight, after a breakthrough year for America, our economy is growing and creating jobs at the fastest pace since 1999. Our unemployment rate is now lower than it was before the financial crisis. More of our kids are graduating than ever before. More of our people are insured than ever before. And we are as free from the grip of foreign oil as we’ve been in almost 30 years.

Our expertise in roofing contracting is evidenced not only by our 50 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best.

They've worked against everything we've worked so hard to build, and they don't care who gets hurt in the process. Make no mistake, they're the enemy, and they won't stop until we're all destroyed.