Exam #1 2/2 SP25
Quiz by Dawn Pepin
Feel free to use or edit a copy
includes Teacher and Student dashboards
Measure skillsfrom any curriculum
Tag the questions with any skills you have. Your dashboard will track each student's mastery of each skill.
- edit the questions
- save a copy for later
- start a class game
- automatically assign follow-up activities based on students’ scores
- assign as homework
- share a link with colleagues
- print as a bubble sheet
- Q1What process does JCP Media use when buying paper for newspaper inserts?eliminate the need for online purchasing.fulfill the auditing role.formally evaluate paper supplier capabilities.shorten the value chain.30s
- Q2Which statement regarding organizational buyers is most accurate?Ultimate consumers can be considered organizational buyers when they purchase in large quantities.Manufacturers purchase processed goods and resell them to suppliers who in turn resell them to ultimate consumers.Wholesalers and retailers resell the goods they buy without reprocessing them.Wholesalers and retailers alter the goods they sell to meet the specific needs of their customers prior to resale.30s
- Q3What are the three markets that organizational buyers are divided into?industrial, reseller, and government.industrial, government, and ultimate consumer.industrial, wholesaler, and retailer.retailer, manufacturer, and government.30s
- Q4What market do products sold by unauthorized distributors below the manufacturer's retail price belong to?under-the-counter sales.over-the-counter sales.integrated global channels.the gray market30s
- Q5
Russia used to have a limit on pork of 430,000 metric tons that could be imported annually from any country duty free.
This restriction would be considered a(n)
tariff.quota.excise tax.trade imbalance.30s - Q6Which example best demonstrates a company’s appreciation for another country’s values?In predominantly Muslim countries, a clothing company eliminated outdoor advertising placements showing scantily clad models.A German company allows customers to make large purchases using layaway.In Brazil, an appliance maintenance firm schedules service appointments allowing only 15 minutes of leeway for missed calls or no shows.In India, a popular hamburger chain separated its dining area by color for people who wanted to eat beef and those who did not.30s
- Q7What type of global company is Mars, known for its Snickers bar, based on its operations in Russia?an international firma multidomestic firma transnational firma conglomerate firm30s
- Q8When a U.S. turbine manufacturer sells its turbines to a company in Switzerland without using intermediaries, it is using what method?foreign manufacturing.indirect exporting.licensing.direct exporting.30s
- Q9
Suppose you want a snack after taking this exam. McDonald’s is located across the street from your College of Business classroom. Unfortunately, you forgot your wallet in the haste of getting to class on time to take the test. Therefore, you have no means to pay for the food. What reason explains why marketing fails to occur here between you and McDonald’s?
No assessments of consumer wants and needs have been made.
There is no way for the parties involved to communicate.
There is only one party with unsatisfied needs.
The ability to satisfy a need is missing.
A desire to satisfy a need is missing.
30s - Q10
Which element of the marketing mix is most affected when the Mandarin Oriental hotel in New York increases its weekend rates to $795 per night?
place
promotion
production
price
product
30s - Q11
Which statement best describes a service?
Services are thoughts about concepts, actions, or causes.
Services comprise the subset of tangible features of products.
Services are intangible items.
Services are physical objects.
Services are the benefits organizations receive in exchange for selling products.
30s - Q12
Chrysler recycles thousands of tons of wood pallets, cardboard, and paper annually. Chrysler cars are 75 percent recyclable. Chrysler’s recycling programs are examples of
green marketing.
environmental marketing.
recycle marketing.
triple-top line marketing.
cause marketing.
30s - Q13
One stage in the consumer purchase decision process involves gathering facts about possible choices and may include internal and external sources. What is this stage called?
information search
postpurchase behavior
purchase decision
problem recognition
alternative evaluation
30s - Q14
The crowded aisles in retail stores during a clearance sale may cause some shoppers to lose patience and decide on their purchases with far less thought than they otherwise would. This situation is most closely related to which situational influence?
purchase task
temporal effects
physical surroundings
social surroundings
spatial surroundings
30s