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Exam Prep Marketing 21-40

Quiz by Tammy Tutterow

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20 questions
Show answers
  • Q1
    How does selling benefit the private enterprise economics system?
    Increases prices of products
    Eliminate competition
    Contributes to unemployment
    Add utility to products
    30s
  • Q2
    What is the total cost of a product priced at $175 with a sales tax of 4 1/2%?
    $182.88
    $183.26
    $167.12
    $179.84
    30s
  • Q3
    What is sales tax based on?
    Mark up
    Wholesale price
    Mark down
    selling price
    30s
  • Q4
    Most consumer goods and services carry additional charges that are regulated by and paid to local governments. What type of tax are these additional charges?
    Property tax
    Corporate profit
    Income tax
    Sales tax
    30s
  • Q5
    Where is the best place to start looking for data about competitors?
    The company internal financial records
    The local newspaper
    The companies call reports
    The company's website
    30s
  • Q6
    Which of the following is a type of external marketing information that helps businesses make decisions?
    Demographic trends
    Customer databases
    Purchasing records
    Sales predictions
    30s
  • Q7
    What's the business gathered a better understanding predict future risk?
    Selling resources
    Marketing information
    Advertising data
    Pricing results
    30s
  • Q8
    A manufacture is looking for a way to collect information about the buying habits of existing customers. What would be an efficient method of obtaining this information?
    Post flyers about surveys for potential customers to see
    Encourage customers to complete product registrations and warranties on line
    Placed pop-up ads on Web search engines
    Contact retailers and ask them to collect the information
    30s
  • Q9
    Which of the following is an example of market segmentation on the basis of product usage?
    What a person's heritage is
    How old a person is
    How often a person attends the Opera
    What activities a person enjoys
    30s
  • Q10
    Would a successful business ever change its marketing strategy?
    No once the business has a workable strategy it should always be used
    No changing market strategies is complicated
    Yes changes in the marketplace require changes in market strategy
    Yes the business should have no more than two marketing strategies
    30s
  • Q11
    What are companies that want to meet the specialized needs of the specific customer group likely to use?
    Broad distribution
    Market segmentation
    as Many outlets As possible
    Mass marketing
    30s
  • Q12
    A business produces high quality products that are advertised at higher prices in national magazines. But they also sell at discount stores. Which part of this marketing mix is inappropriate?
    Place
    Price
    Promotion
    Product
    30s
  • Q13
    Which of the following is a reason why some businesses use predatory pricing?
    To Misle customers
    To appeal to advertisers
    To form agreements
    To drive out competitors
    30s
  • Q14
    Can prices be set too low?
    No the lower the price of the greater the products appeal
    No the lower the price the more willing to customize the buy it
    Yes customers May feel quality is too low
    Yes customers may feel qualities too high
    30s
  • Q15
    Why is it usually considered unethical for businesses to develop pricing structures that are intended to confuse customers?
    Customers report the pricing structure to an appropriate regulatory agency
    Customers are able to negotiate for prices that are below cost
    Customers pay to much because they do not understand the pricing
    Customers tell other businesses about the pricing structure
    30s

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