Exam Review Questions
Quiz by Tammy Tutterow
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16 questions
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- Q1When a professional football team is established in a community , the economic impact might result in :Business closures , job layoff, and high inflation rateshigher tax rates and fewer financial investment opportunitiesIncreased job creation and more consumer spendingMore tourism , lower tax rates, and high interest rates20s
- Q2Which of the following usually is a characteristic of the sport/event industry:Manages a worldwide media networkProvides products that are different for each consumerEmploys only those people who have athletic abilityCommunicates with a limited audience20s
- Q3A unique characteristic of the sport industry is that it seeks to attract markets thatare concerned with environmental issuesinclude spectators and participantsdemand mostly tangible productshave consumers with artistic talent20s
- Q4The core benefits to customers who purchase sport products include entertainment, health, andindependenceAchievementadaptabilitypromotion20s
- Q5The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax, parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of _______________ impactfiscalindirectdirecttotal20s
- Q6Professional sports teams benefit their surrounding community byhiring handlers to make sure athletes behave.attracting tourist dollars.hiring handlers to make sure athletes behave.making seat licenses available to season ticket holders.20s
- Q7The National Collegiate Athletic Association and the Professional Golfers' Association are examples oftrade associationsprofessional societiessanctioning bodieslabor unions20s
- Q8A characteristic of an event is that it is produced and consumedin unemotional waysby the same group of peopleduring planned intervalsat the same time20s
- Q9One characteristic of event marketing involves promoting and selling a(n)tangible productunique experiencephysical appealnonperishable item20s
- Q10Which of the following is an example of marketing the sport eventselling food products to a concession standholding a race for a charitable organizationdelivering exercise bikes to retailersdistributing information about a NASCAR race20s
- Q11Which of the following help create the excitement and enthusiasm that make the games what they aretrainersspectatorscoachesteam owners20s
- Q12Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of ___________ marketing.eventtargetdirectmass20s
- Q13One of the main differences between professional and amateur athletes is that for professionals , the game is oftentheir occupationplayed for enjoymentclosed to the publicfree of charge20s
- Q14Which of the following marketing activities involves responsibility for a sport organization's licensing activities:MerchandisingCommunity relationsSalesPublic relations20s
- Q15Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization:PromotionsAdvertisingMedia relationsCommunity relations20s