Question 1

What is the primary function of the Facebook Pixel?

Accepted Answer

To track/measure events people take on your site and build audiences for ads

Answer

To manage user accounts

Answer

To improve website SEO

Answer

To design website layouts

Question 2

Where should the Facebook Pixel code be placed on a website?

Accepted Answer

Before the closing head tag ()

Answer

In the footer section

Answer

In the main content area

Answer

At the bottom of the body tag ()

Question 3

What type of traffic does the document describe as "warm traffic"?

Accepted Answer

Users who have already been to your website and know your brand

Answer

Users who subscribe to your newsletter

Answer

Users who visit your website for the first time

Answer

Users who click on external ads

Question 4

How many touch points does the average customer need before they are "purchase ready"?

Accepted Answer

7 touch points

Answer

3 touch points

Answer

10 touch points

Answer

5 touch points

Question 5

What tool is used to verify the installation and functionality of the Facebook Pixel on a website?

Accepted Answer

Meta Pixel Helper

Answer

Adobe Analytics

Answer

Google Analytics

Answer

WebPageTest

Question 6

What is a Lookalike Audience in the context of Facebook Pixel?

Accepted Answer

People who are similar to your best customers/clients

Answer

People who dislike your ads

Answer

People who have unsubscribed from your emails

Answer

People who have never visited your site

Question 7

What should be done if you are not comfortable with coding to install the Facebook Pixel?

Accepted Answer

Hire a web developer on Upwork

Answer

Ignore the installation

Answer

Try to do it yourself

Answer

Ask for help in a forum

Question 8

What event is tracked when someone clicks the "Add to Cart" button on your website?

Accepted Answer

AddToCart event

Answer

Purchase event

Answer

ViewContent event

Answer

Lead event

Question 9

What is the purpose of Custom Conversions in Facebook Pixel?

Accepted Answer

To optimize ad delivery for custom events or specific URL traffic

Answer

To manage server settings

Answer

To create new website themes

Answer

To increase the loading speed of a website

Question 10

How can Custom Conversions be created without additional code?

Accepted Answer

Using URL rules with the Facebook Pixel base code

Answer

By adjusting the server configuration

Answer

Through an email to the developer

Answer

By manually adding new code snippets

Question 11

What is the recommended method to ensure accurate event tracking post iOS 14 update?

Accepted Answer

Use Conversions API in addition to the Facebook Pixel

Answer

Stop tracking events

Answer

Use third-party tracking tools

Answer

Only use Facebook Pixel

Question 12

What is the function of the "ViewContent" event?

Accepted Answer

Tracking someone who viewed an item from your Facebook product catalog

Answer

Tracking users who filled out a form

Answer

Tracking users who clicked on an email link

Answer

Tracking users who completed a purchase

Question 13

What is the best practice for placing the Facebook Pixel base code?

Accepted Answer

Between the and tags

Answer

At the end of the main content area

Answer

Within the footer section

Answer

Within the sidebar widgets

Question 14

What type of rule can be created using Custom Conversions to filter purchases?

Accepted Answer

URL Contains or URL Equals

Answer

User Role

Answer

Date and Time

Answer

File Extension

Question 15

What type of event is suitable for tracking button clicks that do not redirect to a new page?

Accepted Answer

Track Event on Inline Action

Answer

Track Event on Page Exit

Answer

Track Event on Page Load

Answer

Track Event on Hover

Question 16

What is required for the Conversions API setup to function correctly?

Accepted Answer

Generating an access token and integrating it with the website

Answer

Switching to a different hosting provider

Answer

Using only the Facebook Pixel

Answer

Installing a new CMS

Question 17

How can events and parameters sent from the server be managed?

Accepted Answer

In the Events Manager, the same way as pixel events

Answer

Through manual log entries

Answer

By using a different API

Answer

Through the hosting provider's dashboard

Question 18

What is a common method to manually install event code on a website?

Accepted Answer

Adding the event code between script tags next to the action

Answer

Including it in the CSS file

Answer

Embedding it in the footer

Answer

Placing it within the body content

Question 19

What is the first step in creating a Facebook Pixel according to the document?

Accepted Answer

Navigating to the Events Manager page

Answer

Setting up a new Facebook account

Answer

Downloading the Facebook Pixel app

Answer

Contacting Facebook support

Question 20

What type of users should be targeted in remarketing campaigns?

Accepted Answer

Users who have already engaged with your brand

Answer

Competitors' customers

Answer

Random users

Answer

New visitors

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