Combined pricing involves totaling the unit costs for typical supplies used for and arrangement

A pricing strategy is a method or practice of pricing to attract customers and motivate them to buy products

The ratio mark-up method of pricing takes into consideration the time to design and complete the arrangement

A wholesale florist is a purchasing link between the grower or broker and the retail florist

The percentage mark-up pricing method requires an overall knowledge of the annual expenses of the floral shop

A marketing mix is a combination of activities and shop characteristics that a florist implements to attract a retain his or her targeted customers

Business skills for a successful florist include advertising and marketing, buying and inventory control, effective pricing strategies, computer skills, bookkeeping and accounting, and training a sales force.

A carriage trade shop sells flowers and foliage by the single stem or in bunches

As a general rule 15,000 people in a given geographical location can support one flower shop

It is a good sales practice to match a customer's mood, voice rate and volume.

Plants can remove air pollutants from indoor environments

When a plant is watered, the soil in the container should be completely saturated with some run-off through the drainage holes

weeping fig (Ficus), Dumbcane, red-edged dracaena, and boston fern are examples of low light plants

Beauty, texture, interest, and variety are functional aspects of interior plants

The design principle of proportion involves selecting plant sizes appropriate for an area

Under the ratio mark-up method of pricing, perishable flowers and foliage typically are priced at how many times their wholesale cost?

_________ is the method of pricing and displaying several related designs or products in varying sizes and varying prices

Rounding a product's price down to one ending in $.99 or $.95, rather than the next higher even dollar amount, is called _________

A pricing system that varies the standard product mark-ups based on the labor-intensiveness of specific flowers or designs is called the

_________________ pricing involves offering price breaks if customers purchase more than one item.

Which of the following types of flower shops is a second business location operated by a large full-service flower shop?

Which area of a flower shop requires an easily accessible water source?

Florists' Transworld Delivery Association (FTD) and Teleflora are _______________________ which enable people to send flowers over long distances

_________________ refers to a variety of activities that lead to public name recognition

Floral __________ serves to protect an arrangement from the weather and to promote the shop's image

Which of the following is NOT a low-light plant?

For small containers, the water needs of the plant can be tested by ____________ the container

Most indoor plants are not actively growing during the ____ and should not be fertilized

Which of the following is NOT a way of creating pleasing rhythm in a designed environment?

Plant groupings of the same type create pleasing __________________ or focus, within an interior.

Foliage plants for high light areas prefer direct lighting greater than _________ foot-candles.

Unit of illumination that equals the light of one candle at a distance of one foot

Made accustomed to a new and different environment

Tropical and subtropical plants, woody or herbaceous, that are successfully

Worker who tends and care for the foliage plants in an interior

The art and science of selecting, placing and maintaining plants to improve and enhance the appearance of the indoor environment

The amount of light per square foot per hour

Watering system in which water is added through a fill tube to a reservoir at the base of the container

Tool used to check the moisture levels of soil and other potting media

Placing a pot into another one for decorative display or effective grouping