Final Examinations in Marketing
Quiz by Esmeralda Zulueta
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50 questions
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- Q1Which of the following best describes cost-based pricing approach?Individual products are put together to create one whole bundle or set which is then offered to customers.It utilizes the by-product and is priced along with or separate from the main product.The fixed and variable costs are determined as the basis of the selling price.The prices of products are set based on the customer’s perceived value or the value that the customer feels he or she will attain from the good.30s
- Q2This corresponds to the tangible characteristics of the product, including its features and packaging.actual productcore productaugmented producttangible product30s
- Q3This level refers to service-based add-ons that customers are entitled to upon purchasing the product.tangible productactual productaugmented productaugmented product30s
- Q4It involves the separation of goods and their variations into categories by creating gaps to emphasize differences in quality.product line pricingmarket skimmingmarket penetration pricingpsychological pricing30s
- Q5These are goods purchased by businesses and are used in the creation of a new product that shall be eventually sold to others.tangible goodsconsumer goodsindustrial goodsintagible goods30s
- Q6It is a group of similar products offered by the same company under the same brand.product communityproduct groupproduct teamproduct line30s
- Q7It refers to the benefit that a consumer can gain from using a product.tangible productactual productcore productaugmented product30s
- Q8It is a type of pricing approach where the main product is charged with a lower price but additional charges apply.perceived value pricingproduct bundle pricingcost-based pricingcaptive product pricing30s
- Q9It involves setting a high price for a product to gain as much profit as possible before the number of competitors offering the same product increasesproduct line pricingmarket penetrationmarket skimmingcaptive product pricing30s
- Q10It a pricing scheme where a low initial pricing is set to attract customers, improve sales and eventually eliminate competition.captive product pricingproduct line pricingmarket skimmingmarket penetration30s
- Q11This relates to how you make your product accessible to your target market.priceplaceproductpromotion30s
- Q12These are individuals or groups of individuals who link the producers/manufacturers to other intermediaries or consumers.marketing environementmarketing researchersmarketing intermediariesmarketing people30s
- Q13A face-to-face technique wherein the salesperson uses his or her persuasive skills to convince a customer to buy a particular good or service.sales promotionpublic relationspersonal sellingadvertising30s
- Q14It refers to all activities involving the sale of goods or services directly to the final consumers.marketingwholesalingdistributingretailing30s
- Q15It is a network composed of the company, suppliers, distributors, and, ultimately, customers who partner with each other to improve the performance of the entire system in delivering customer value.value suppliers networkvalue distribution networkvalue delivery networkvalue company network30s