Final Examinations in Marketing

Which of the following best describes cost-based pricing approach?

This corresponds to the tangible characteristics of the product, including its features and packaging.

This level refers to service-based add-ons that customers are entitled to upon purchasing the product.

It involves the separation of goods and their variations into categories by creating gaps to emphasize differences in quality.

These are goods purchased by businesses and are used in the creation of a new product that shall be eventually sold to others.

It is a group of similar products offered by the same company under the same brand.

It refers to the benefit that a consumer can gain from using a product.

It is a type of pricing approach where the main product is charged with a lower price but additional charges apply.

It involves setting a high price for a product to gain as much profit as possible before the number of competitors offering the same product increases

It a pricing scheme where a low initial pricing is set to attract customers, improve sales and eventually eliminate competition.

This relates to how you make your product accessible to your target market.

These are individuals or groups of individuals who link the producers/manufacturers to other intermediaries or consumers.

A face-to-face technique wherein the salesperson uses his or her persuasive skills to convince a customer to buy a particular good or service.

It refers to all activities involving the sale of goods or services directly to the final consumers.

It is a network composed of the company, suppliers, distributors, and, ultimately, customers who partner with each other to improve the performance of the entire system in delivering customer value.