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Final Examinations in Marketing

Quiz by Esmeralda Zulueta

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50 questions
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  • Q1
    Which of the following best describes cost-based pricing approach?
    Individual products are put together to create one whole bundle or set which is then offered to customers.
    It utilizes the by-product and is priced along with or separate from the main product.
    The fixed and variable costs are determined as the basis of the selling price.
    The prices of products are set based on the customer’s perceived value or the value that the customer feels he or she will attain from the good.
    30s
  • Q2
    This corresponds to the tangible characteristics of the product, including its features and packaging.
    actual product
    core product
    augmented product
    tangible product
    30s
  • Q3
    This level refers to service-based add-ons that customers are entitled to upon purchasing the product.
    tangible product
    actual product
    augmented product
    augmented product
    30s
  • Q4
    It involves the separation of goods and their variations into categories by creating gaps to emphasize differences in quality.
    product line pricing
    market skimming
    market penetration pricing
    psychological pricing
    30s
  • Q5
    These are goods purchased by businesses and are used in the creation of a new product that shall be eventually sold to others.
    tangible goods
    consumer goods
    industrial goods
    intagible goods
    30s
  • Q6
    It is a group of similar products offered by the same company under the same brand.
    product community
    product group
    product team
    product line
    30s
  • Q7
    It refers to the benefit that a consumer can gain from using a product.
    tangible product
    actual product
    core product
    augmented product
    30s
  • Q8
    It is a type of pricing approach where the main product is charged with a lower price but additional charges apply.
    perceived value pricing
    product bundle pricing
    cost-based pricing
    captive product pricing
    30s
  • Q9
    It involves setting a high price for a product to gain as much profit as possible before the number of competitors offering the same product increases
    product line pricing
    market penetration
    market skimming
    captive product pricing
    30s
  • Q10
    It a pricing scheme where a low initial pricing is set to attract customers, improve sales and eventually eliminate competition.
    captive product pricing
    product line pricing
    market skimming
    market penetration
    30s
  • Q11
    This relates to how you make your product accessible to your target market.
    price
    place
    product
    promotion
    30s
  • Q12
    These are individuals or groups of individuals who link the producers/manufacturers to other intermediaries or consumers.
    marketing environement
    marketing researchers
    marketing intermediaries
    marketing people
    30s
  • Q13
    A face-to-face technique wherein the salesperson uses his or her persuasive skills to convince a customer to buy a particular good or service.
    sales promotion
    public relations
    personal selling
    advertising
    30s
  • Q14
    It refers to all activities involving the sale of goods or services directly to the final consumers.
    marketing
    wholesaling
    distributing
    retailing
    30s
  • Q15
    It is a network composed of the company, suppliers, distributors, and, ultimately, customers who partner with each other to improve the performance of the entire system in delivering customer value.
    value suppliers network
    value distribution network
    value delivery network
    value company network
    30s

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