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Q 1/23
Score 0
Factor that consider awareness as the first prerequisite to customer's purchase intention
30
product category
market shares
advertising frequency
competition and market shares
Q 2/23
Score 0
Factor to consider when products with several competition or substitutes, products that are non-essential in nature are normally advertised more heavily.
30
competition and market shares
advertising frequency
product classification
product category
23 questions
Q.
Factor that consider awareness as the first prerequisite to customer's purchase intention
1
30 sec
Q.
Factor to consider when products with several competition or substitutes, products that are non-essential in nature are normally advertised more heavily.
2
30 sec
Q.
Day After Recall (DAR), Month After Recall (MAR) are ways to test the effectiveness of advertising materials
3
30 sec
Q.
It is directed towards the trade channel as beneficiary, designed to convince trade channels like retailers and wholesalers to buy immediately.
4
30 sec
Q.
Sales promotions designed to convince end users to buy immediately or to buy more than their usual quantity.
5
30 sec
Q.
There is a time limit that will create a sense of urgency for the consumers to buy immediately
6
30 sec
Q.
As similar products are looked at in a similar ways, sales promotions are used to create a short term differentiation.
7
30 sec
Q.
This happens when the supplier and his trade customers share in paying for an advertising campaign.
8
30 sec
Q.
Involve the giving of additional quantities of products on top of regular purchase volume.
9
30 sec
Q.
Mystery buyers is an example of this promotions.
10
30 sec
Q.
This is intended for channel members. example is best window display contests.
11
30 sec
Q.
this is a limited amount of free products offered for consumers to try a product or service.
12
30 sec
Q.
this involves giving extra quantity of the same product without increasing price.
13
30 sec
Q.
these are free gifts offered as incentive to purchase a particular products.
14
20 sec
Q.
this sales promotion evaluation will answer the question "will this attain our objectives and goals"
15
20 sec
Q.
this sales promotion evaluation will answer "will we be within allowable budget"?
16
20 sec
Q.
This involves having a positive or favorable image to your intended audience.
17
20 sec
Q.
This involves presenting and guiding your prospects to make the correct buying decision without remorse.
18
20 sec
Q.
In terms of price of communication this is unpaid and earned not paid directly.
19
20 sec
Q.
Credibility is higher in this element of promotion mix.
20
20 sec
Q.
Goal is customer satisfaction and strategy is "pull".
21
20 sec
Q.
"Looking for qualified buyers in the chosen segment" and "closing a sale" is?
22
20 sec
Q.
A comparative selling process of a firm targeting and users versus distributions channels like retail stores.
