final quiz
Quiz by Bernardita Dalisay
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23 questions
Show answers
- Q1Factor that consider awareness as the first prerequisite to customer's purchase intentionproduct categorymarket sharesadvertising frequencycompetition and market shares30sEditDelete
- Q2Factor to consider when products with several competition or substitutes, products that are non-essential in nature are normally advertised more heavily.competition and market sharesadvertising frequencyproduct classificationproduct category30sEditDelete
- Q3Day After Recall (DAR), Month After Recall (MAR) are ways to test the effectiveness of advertising materialsadvertising frequencyadvertising testingadvertising linkAccumulated depreciation30sEditDelete
- Q4It is directed towards the trade channel as beneficiary, designed to convince trade channels like retailers and wholesalers to buy immediately.consumer promotionspromotionssales force incentivestrade promotions30sEditDelete
- Q5Sales promotions designed to convince end users to buy immediately or to buy more than their usual quantity.consumer promotionssales force promotionspromotionstrade promotions30sEditDelete
- Q6There is a time limit that will create a sense of urgency for the consumers to buy immediatelypromotional materialbeneficialtemporarybetter value30sEditDelete
- Q7As similar products are looked at in a similar ways, sales promotions are used to create a short term differentiation.better valuebeneficialtemporarybest value30sEditDelete
- Q8This happens when the supplier and his trade customers share in paying for an advertising campaign.cooperative promotionsadvertisingcooperative advertisingdiscounts and terms30sEditDelete
- Q9Involve the giving of additional quantities of products on top of regular purchase volume.free productsdisplay allowancebonus packsdiscounts and terms30sEditDelete
- Q10Mystery buyers is an example of this promotions.exhibits and related eventsconventionspush pin moneypersonality30sEditDelete
- Q11This is intended for channel members. example is best window display contests.contesttrade contestdisplay allowancerebates or rewards30sEditDelete
- Q12this is a limited amount of free products offered for consumers to try a product or service.bonus packsbonusprice offsampling30sEditDelete
- Q13this involves giving extra quantity of the same product without increasing price.couponssample packspackssampling30sEditDelete
- Q14these are free gifts offered as incentive to purchase a particular products.free productspremiumsbonus packsspecial packs20sEditDelete
- Q15this sales promotion evaluation will answer the question "will this attain our objectives and goals"efficienteffectiveequity buildingselling20sEditDelete
- Q16this sales promotion evaluation will answer "will we be within allowable budget"?personalityeffectiveefficientoriginal20sEditDelete
- Q17This involves having a positive or favorable image to your intended audience.public relationsadvertisingsellingpublic information20sEditDelete
- Q18This involves presenting and guiding your prospects to make the correct buying decision without remorse.sellingpromotionsadvertisingsales promotion20sEditDelete
- Q19In terms of price of communication this is unpaid and earned not paid directly.public relationsadvertisingmarketingpublic advertising20sEditDelete
- Q20Credibility is higher in this element of promotion mix.marketingpublic relationssales promotionsadvertising20sEditDelete