final quiz

Factor that consider awareness as the first prerequisite to customer's purchase intention

Factor to consider when products with several competition or substitutes, products that are non-essential in nature are normally advertised more heavily.

Day After Recall (DAR), Month After Recall (MAR) are ways to test the effectiveness of advertising materials

It is directed towards the trade channel as beneficiary, designed to convince trade channels like retailers and wholesalers to buy immediately.

Sales promotions designed to convince end users to buy immediately or to buy more than their usual quantity.

There is a time limit that will create a sense of urgency for the consumers to buy immediately

As similar products are looked at in a similar ways, sales promotions are used to create a short term differentiation.

This happens when the supplier and his trade customers share in paying for an advertising campaign.

Involve the giving of additional quantities of products on top of regular purchase volume.

Mystery buyers is an example of this promotions.

This is intended for channel members. example is best window display contests.

this is a limited amount of free products offered for consumers to try a product or service.

this involves giving extra quantity of the same product without increasing price.

these are free gifts offered as incentive to purchase a particular products.

this sales promotion evaluation will answer the question "will this attain our objectives and goals"