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Q 1/10
Score 0
For a segmentation to be effective it should be measurable, accessible, smaller, differentiable and actionable.
30
True
False
Q 2/10
Score 0
According to Michael Porter buyers are effective market if they have weaker bargaining or negotiating power.
45
False
True
10 questions
Q.
For a segmentation to be effective it should be measurable, accessible, smaller, differentiable and actionable.
1
30 sec
Q.
According to Michael Porter buyers are effective market if they have weaker bargaining or negotiating power.
2
45 sec
Q.
These are characteristics of a powerful suppliers EXCEPT:
3
45 sec
Q.
A segment in unattractive if it already contains numerous, strong and aggressive competitors.
4
45 sec
Q.
When the firm sells different products to different market segments it is using:
5
45 sec
Q.
Mass marketing is also called undifferentiated marketing.
6
45 sec
Q.
The first step in segmentation process is:
7
45 sec
Q.
For a segmentation strategy to be effective it should reach and served the market.
8
45 sec
Q.
Segment attractiveness criteria include all except:
9
45 sec
Q.
In evaluating and selecting market segments a firm must look into two factors such as market segment attractiveness and firm's objectives and resources.
