FINALS QUIZ SB
Quiz by Harold N. Noga
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10 questions
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- Q1For a segmentation to be effective it should be measurable, accessible, smaller, differentiable and actionable.TrueFalse30s
- Q2According to Michael Porter buyers are effective market if they have weaker bargaining or negotiating power.FalseTrue45s
- Q3These are characteristics of a powerful suppliers EXCEPT:They can give in easily to the demands of their buyers.can integrate downstreamConcentratedthere are few substitutes45s
- Q4A segment in unattractive if it already contains numerous, strong and aggressive competitors.FalseTrue45s
- Q5When the firm sells different products to different market segments it is using:mass marketingsustainable marketingniche marketingdifferentiated marketing45s
- Q6Mass marketing is also called undifferentiated marketing.FalseTrue45s
- Q7The first step in segmentation process is:needs-based segmentationsegment acid testmarketing mix strategysegment identification45s
- Q8For a segmentation strategy to be effective it should reach and served the market.FalseTrue45s
- Q9Segment attractiveness criteria include all except:market identitymarket growthmarket accesscompetitive intensity45s
- Q10In evaluating and selecting market segments a firm must look into two factors such as market segment attractiveness and firm's objectives and resources.FalseTrue30s