Question 1

Market over phone as long as buyers and sellers in a business are involved is

Accepted Answer

Invisible market

Answer

Illegal market

Answer

Capital market

Answer

Auction market

Question 2

Which is not a descriptor for market segmentation?

Accepted Answer

Competition

Answer

Media pattern

Answer

Demography

Answer

Behavior

Question 3

If a firm is operating in 100 countries, with 04 product lines, each with 03 brands, then what will be the firms’ product mix length?

Accepted Answer

12

Answer

120

Answer

1200

Answer

12000

Question 4

If you are sales manager of the company, which of the following sequence will you adopt for sales forecasting?

Accepted Answer

Defining Objectives → Product division → Method selection → Information analysis → Conclusion → Decision → Review

Answer

Method selection → Product division → Information analysis → Defining Objectives → Conclusion → Decision → Review

Answer

Information analysis → Product division → Method selection → Defining Objectives → Conclusion → Decision → Review

Answer

Product division → Method selection → Information analysis → Defining Objectives → Conclusion → Decision → Review

Question 5

20 % of customer that makes more than 50% of sales are

Accepted Answer

loyal customer.

Answer

impulsive customer.

Answer

wandering customer.

Answer

discount customer.

Question 6

Which of the following is NOT a physical trait?

Accepted Answer

Accuracy

Answer

Speech

Answer

Appearance

Answer

Health

Question 7

Which of the following product life cycle stage competitors enters the market?

Accepted Answer

Maturity stage

Answer

Introduction stage

Answer

Saturation stage

Answer

Growth stage

Question 8

Which of the following is NOT consumer promotion?

Accepted Answer

Push money

Answer

Samples

Answer

Rebates

Answer

Coupons

Question 9

Which of the following is NOT an internal source of recruitment for salesman?

Accepted Answer

Labor contractor

Answer

Dependents of deceased employees

Answer

Demotions

Answer

Transfers

Question 10

Which of the following is NOT an extrinsic reward?

Accepted Answer

Flexibility

Answer

Comforts

Answer

Car

Answer

Responsibilities

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