FORMATIVE ASSESSMENT IN PRINCIPLES OF MARKETING GRADE 12
Quiz by Melanie Filipina M. Quintero
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20 questions
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- Q1Direction: Read and understand each item carefully. Choose the letter of the correct answer and write it on a separate sheet of paper. One of the marketing approaches, which refers to all marketing activities the purpose are establishing, maintaining, and strengthening meaningful long-term relationships with customers.Traditional MarketingRelationship Marketing ConceptSocietal Marketing ConceptMarketing Concept30s
- Q22. This refers to activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.American Marketing AssociationPagoso and Dela Cruz (2001)Philippine Marketing AssociationKotler and Armstrong (2001)30s
- Q3Organizations must constantly bear in mind that it is better to ______ customer service expectations than to simply ______ or underachieve them.fulfill, achieveachieve, exceedfulfill, exceedexceed, fulfill30s
- Q4Companies can best manage customer service quality by the following, EXCEPT?Collecting customer feedback on service quality regularly.Identifying customer service weaknesses and connecting them.Committing insufficient organizational resources towards the achievement of these targets.Establishing service objectives with specific and measurable targets.30s
- Q5One of the purpose of valuing customer is to reduce_____.Outside customerInactive customerActive customerNon customer30s
- Q6Business can communicate with their clientele more easily as most consumers regularly check their inbox with the use of _______.Email and SMSSocial Networking SitesCustomer hotlineMobile Application30s
- Q7Customer can call for inquiries, concerns and technical support through______.Customer HotlineMobile ApplicationEmail and SMSSocial Networking Sites30s
- Q8Which strategy is essential for CRM?CoordinationCollaborationCommunicationDealing with customers30s
- Q9It refers to groups of people which may influence the stability of a country and affect the production, promotion and selling of goods and services.Political ForcesEcological FactorsIntermediariesSuppliers30s
- Q10What factors affect the firm itself, also the entire industry of the region or country?MicroenvironmentMicromanagementMacroenvironmentEnvironment30s
- Q11It is a systematic methodology for incoming business decisions.MarketingMarketing ResearchConsumer MarketMarket Research Process30s
- Q12It is the process of designing, gathering, analyzing and reporting information that may be used to solve specific marketing problems.Marketing ResearchMarketingConsumer MarketMarket Research Process30s
- Q13Complete the sentence according to their function. Identify and choose the answer on the box. The wife in a family suggest to her husband that since their eldest son is about to start working, it may be time for him to have his own car. In this case, the wife is the______?BuyerInitiatorDeciderUser30s
- Q14The younger son actually agrees with the suggestion and informs his parents of the practicality of providing his elder brother with a car. His elder sister suggests a certain model and color. Both the younger son and elder sister are______?BuyerUserInfluencerInitiator30s
- Q15The father may visit several car showrooms, until he eventually decides on the purchase and pays the car. The father is both the ______BuyerInitiatorUserInfluencer30s