Formative test on consumer behaviour early sessions
Quiz by Chahid
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20 questions
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- Q1_____ is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.Consumer behaviourDemographicsPsychographicsPsychology45s
- Q2Which of the following is a key aspect regarding consumer behavior?All listed answers validConsumer behaviour is a complex, multidimensional process.Organizations are applying theories and information about consumer behaviour on a daily basis.It is often necessary to conduct research.45s
- Q3Which of the following is an application of consumer behaviour research?Marketing strategyInformed consumersAll listed answers validRegulatory policy45s
- Q4Most economically developed societies are legitimately referred to as _____ societies.consumptioncompetitiveproactiveenhanced45s
- Q5Which of the following is used by firms to influence consumers?Sales pitchesAll listed answers validStore environmentAds45s
- Q6To survive in a competitive environment, an organisation must provide its target customers more _____ than is provided to them by its competition.servicesproductsvaluefeedback45s
- Q7It is critical that a firm considers value from which perspective?the customer'sthe government'sthe competition'sthe firm's45s
- Q8How can an organisation provide superior customer value to customers?by offering more variations of a productby doing a better job of anticipating and reacting to customer needs than the competition doesby offering their products at the lowest priceby conducting market research45s
- Q9Which of the following is NOT true?Purchasing behaviour is basic to meeting our needs.Purchasing behaviour occurs independently of customer needs issues.Purchasing behaviour relates strongly to environmental situation.45s
- Q10Which of the following is NOT true?Family is a sociological sub-group.Family has little influence on consumer behaviour, once outside the home.Family is an extremely important group in terms of consumer behaviour.45s
- Q11According to research, there are four factors that influence consumer buyer behavior:psychological, personal, social, CRM systemsnone of the provided answerssocio-cultural, organisational, personal/demographic, psychologicalcultural, social, personal, psychological45s
- Q12The psychological factors influencing consumer behaviour are:motivation, perception, learning, beliefs and attitudesculture, subculture, social classall of the provided answersreference groups, family, roles and status45s
- Q13The consumers' five steps of adopting a new product refer to which of the following?Awareness, interest, evaluation, trial, adoptionAdoption, interest, evaluation, trial promotionAwareness, promotion, evaluation, trial, adoptionAwareness, interest, cash cows, trial, adoption45s
- Q14Consumer behaviour is:The behavior that consumers display in searching for and purchasing products and services that they expect will satisfy their needs.All listed answers validThe behavior that consumers display in using and evaluating products and services that they expect will satisfy their needs.The behavior that consumers display in disposing of products and services45s
- Q15Who benefits from consumer behaviour studies:Academics and consumersPeople with ethical responsibilities and policy makers and regulatorsMarketersAll provided answers45s