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Formative test on consumer behaviour early sessions

Quiz by Chahid

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20 questions
Show answers
  • Q1
    _____ is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
    Consumer behaviour
  • Q2
    Which of the following is a key aspect regarding consumer behavior?
    All listed answers valid
    Consumer behaviour is a complex, multidimensional process.
    Organizations are applying theories and information about consumer behaviour on a daily basis.
    It is often necessary to conduct research.
  • Q3
    Which of the following is an application of consumer behaviour research?
    Marketing strategy
    Informed consumers
    All listed answers valid
    Regulatory policy
  • Q4
    Most economically developed societies are legitimately referred to as _____ societies.
  • Q5
    Which of the following is used by firms to influence consumers?
    Sales pitches
    All listed answers valid
    Store environment
  • Q6
    To survive in a competitive environment, an organisation must provide its target customers more _____ than is provided to them by its competition.
  • Q7
    It is critical that a firm considers value from which perspective?
    the customer's
    the government's
    the competition's
    the firm's
  • Q8
    How can an organisation provide superior customer value to customers?
    by offering more variations of a product
    by doing a better job of anticipating and reacting to customer needs than the competition does
    by offering their products at the lowest price
    by conducting market research
  • Q9
    Which of the following is NOT true?
    Purchasing behaviour is basic to meeting our needs.
    Purchasing behaviour occurs independently of customer needs issues.
    Purchasing behaviour relates strongly to environmental situation.
  • Q10
    Which of the following is NOT true?
    Family is a sociological sub-group.
    Family has little influence on consumer behaviour, once outside the home.
    Family is an extremely important group in terms of consumer behaviour.
  • Q11
    According to research, there are four factors that influence consumer buyer behavior:
    psychological, personal, social, CRM systems
    none of the provided answers
    socio-cultural, organisational, personal/demographic, psychological
    cultural, social, personal, psychological
  • Q12
    The psychological factors influencing consumer behaviour are:
    motivation, perception, learning, beliefs and attitudes
    culture, subculture, social class
    all of the provided answers
    reference groups, family, roles and status
  • Q13
    The consumers' five steps of adopting a new product refer to which of the following?
    Awareness, interest, evaluation, trial, adoption
    Adoption, interest, evaluation, trial promotion
    Awareness, promotion, evaluation, trial, adoption
    Awareness, interest, cash cows, trial, adoption
  • Q14
    Consumer behaviour is:
    The behavior that consumers display  in searching for and purchasing products and services that they expect will satisfy their needs.
    All listed answers valid
    The behavior that consumers display  in using and evaluating products and services that they expect will satisfy their needs.
    The behavior that consumers display  in disposing of products and services
  • Q15
    Who benefits from consumer behaviour studies:
    Academics and consumers
    People with ethical responsibilities and policy makers and regulators
    All provided answers

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