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Fundamentals of Marketing

Quiz by Christi Crowe

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16 questions
Show answers
  • Q1
    the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large
    Marketing
    30s
  • Q2
    mix of variables marketers control to influence a business' success; the four Ps price, product, place, promotion
    Marketing Mix
    30s
  • Q3
    document which outlines a business's marketing problems and how they will be addressed and solved
    Marketing Plan
    30s
  • Q4
    marketing aimed at the masses without consideration of differences among them
    Mass Marketing
    30s
  • Q5
    division of the mass market based on shared characteristics
    Market Segmentation
    30s
  • Q6
    organized effort to gather and interpret information about a market
    Market Research
    30s
  • Q7
    specific group for which a business's products, services and marketing efforts are intended
    Target Market
    30s
  • Q8
    past research which has already been performed and often already published
    Secondary Research
    30s
  • Q9
    research done firsthand for the first time
    Primary Research
    30s
  • Q10
    exploratory, in-depth research involving flexible, open-ended questions; includes: interviews, observation and focus groups
    Qualitative Research
    30s
  • Q11
    structured research which uses the scientific method and standardized questions to make generalizations and predictions; includes: questionnaires, surveys and experiments
    Quantitative Research
    30s
  • Q12
    system for gathering and organizing marketing information used in decision-making
    Marketing Information System
    30s
  • Q13
    broad, long-term expectations for future achievements
    Goals
    30s
  • Q14
    specific, measurable, short-term expectations
    Objectives
    30s
  • Q15
    statements describing the overall approach to how goals and objectives will be achieved
    Strategies
    30s

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