Question 1

What is a "focus group"?

Accepted Answer

a sample of a population

Answer

a large demographic

Answer

a pizza party

Answer

a group of kids

Question 2

What is a "market research group"?

Accepted Answer

a group that helps companies understand their target markets

Answer

a group that investigates what children like

Answer

a group who studies marketing at universities and schools

Answer

a group that motivates researchers to find new markets

Question 3

According to paragraph 4, what are most children NOT concerned with?

Accepted Answer

Having high brows and chocolates everywhere they go

Answer

Getting served quickly in restaurants and having nice seats

Answer

Entertainment when traveling

Answer

Clean and comfortable hotel rooms

Question 4

What does the phrase "a decade away from buying their own cars" indicate about the children in the focus group?

Accepted Answer

they are too young to buy a car

Answer

they probably need to save up enough money to buy a car

Answer

they will definitely buy a car in ten years

Question 5

What does the phrase "brand awareness is keen" mean in the context of paragraph 7?

Accepted Answer

the children know many brands

Answer

children love many brands

Answer

adults make children aware of many brands

Answer

the pre-teens are loyal to many brands

Question 6

What does the phrase "markets are motivated by research" indicate about markets?

Accepted Answer

Markets decide who they market to according to research

Answer

Markets find motivation to keep selling to researchers

Question 7

Associating an item with a brand is an example of...

Accepted Answer

brand awareness

Answer

brand appearance

Answer

brand association

Answer

brand availability

Question 8

What does "generic" mean, as used in the text?

Accepted Answer

without a brand

Answer

generally good

Answer

gendered

Answer

branded

Question 9

Why are companies eager to expose their logos to as many young people as possible?

Accepted Answer

to build loyalty

Answer

to encourage market research

Answer

to stick with them for a long time

Answer

to allow them to play with toys

Question 10

Why does the text say that "kids have more market potential than any other group"?

Accepted Answer

they will grow up and become consumers

Answer

they only spend money on videogames and toys

Answer

they restrict how their parents spend their money

Answer

they participate in the choice of family vacation spot

Question 11

What is a retailer?

Accepted Answer

someone who sells directly to consumers

Answer

someone who sells to businesses

Question 12

What do educators gain from free field trips?

Accepted Answer

children will learn in a hands-on environment

Answer

they invest in education and future customers

Answer

teachers and parents will be loyal to the brand

Answer

they expand the locations where they have branches

Question 13

What do businesses gain from providing free field trips?

Accepted Answer

they invest in education and future customers

Answer

teachers and parents will be loyal to the brand

Answer

children will learn in a hands-on environment

Answer

they expand the locations where they have branches

Question 14

What is the most likely audience for this text?

Accepted Answer

general public

Answer

teachers

Answer

students

Answer

parents

Question 15

What purpose was this text written with?

Accepted Answer

informing the public about what marketers do

Answer

inspiring the public to visit more companies and

Answer

convincing the public to stop advertising to young people

Answer

encouraging the public to invest in more field-trips for students

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