Question 1

How does the framing of the woman in the 'This Girl Can' poster contribute to the campaign’s message?

Accepted Answer

It presents her confidently in mid-activity, highlighting empowerment and action.

Answer

It blurs her figure to focus on the background environment.

Answer

It places her in a static pose, suggesting contemplation over action.

Answer

It uses a close-up on her facial expression to emphasize personal struggle.

Question 2

What role does the hashtag in the This Girl Can poster play in audience engagement?

Accepted Answer

It encourages users to share personal stories, extending the campaign across digital platforms.

Answer

It serves only as a catchy slogan without interactive purpose.

Answer

It promotes upcoming fitness products sold by Sport England.

Answer

It links directly to online sign-ups for fitness programs.

Question 3

Why is the inclusion of sweat and physical strain significant in the visual design of the This Girl Can poster?

Accepted Answer

It defies polished ideals and embraces authenticity in female representation.

Answer

It critiques public gym environments as too harsh for beginners.

Answer

It mimics elite athletic branding used in professional sports ads.

Answer

It enhances the glamour and desirability of fitness.

Question 4

How does the informal tone of the slogan support the This Girl Can campaign's intent?

Accepted Answer

It makes the message accessible and relatable to the everyday woman.

Answer

It creates a humorous tone to mock typical sports slogans.

Answer

It signals that the campaign is focused on social media trends.

Answer

It attempts to use slang to appeal only to teenagers.

Question 5

How does the 'This Girl Can' campaign challenge traditional representations of women in sports media?

Accepted Answer

By showing women of all shapes and backgrounds engaged in unfiltered physical activity.

Answer

By promoting elite athletic success as a benchmark.

Answer

By using stylized, high-gloss visuals to appeal to a broad audience.

Answer

By emphasizing fashion and fitness gear.

Question 6

During the This Girl Can campaign, why did Sport England identify “fear of judgement” as a key barrier to women's participation in sport?

Accepted Answer

Because many women felt self-conscious about their appearance and ability in public settings.

Answer

Because women lacked awareness of local sports programs.

Answer

Because women preferred exercising at elite clubs instead of community venues.

Answer

Because of an observed trend that women were disinterested in fitness altogether.

Question 7

Which feature of the masthead design instantly signals that The Sun is a “red top” tabloid?

Accepted Answer

Its bold red-and-white block text typography.

Answer

Its use of monochrome evening tone.

Answer

Its slim serif font with muted colours.

Answer

Its centred ornate logo emblem

Question 8

The Sun headline “Join our jabs army” primarily uses an imperative to:

Accepted Answer

Actively recruit readers to volunteer for the vaccine program.

Answer

Invite readers to a vaccine-themed parade.

Answer

Encourage readers to buy vaccination equipment.

Answer

Praise the vaccine’s effectiveness.

Question 9

On the front cover of The Sun, what does replacing Big Ben’s hand with a syringe pointing at 12 most effectively symbolize?

Accepted Answer

The urgency of starting vaccinations with the new year.

Answer

A critique of how late the vaccination rollout has been.

Answer

That medical supplies are running out.

Answer

That vaccines will function like timekeeping devices.

Question 10

The heart-shaped “Jabs army” puff with Union Flag overlay on The Sun front cover creates a sense of what?

Accepted Answer

Patriotic community effort with caring intent.

Answer

A commercial partnership with the armed forces.

Answer

Military enforcement of vaccination.

Answer

A travel poster prompting vaccine tourism.

Question 11

How does the byline “The Sun says…” alongside “PM: Britain Brexpects” demonstrate the newspaper’s stance?

Accepted Answer

It aligns The Sun with a pro-Brexit, pro-Johnson ideology.

Answer

It indicates the PM’s disapproval of Brexit.

Answer

It shows neutrality by quoting the Prime Minister.

Answer

It introduces a satirical view of political slogans.

Question 12

How does the cover design of Vogue present Malala as both powerful and elegant?

Accepted Answer

Through a red colour scheme, elegant, serif typography, and graceful body language.

Answer

By placing her in an animated pose that suggests movement and rebellion.

Answer

Through a bold black-and-white colour scheme and dramatic shadows.

Answer

By showing her with traditional props and historical references.

Question 13

What is the significance of Malala wearing a red dupatta on the Vogue cover?

Accepted Answer

It symbolizes cultural pride, celebration, and strength.

Answer

It promotes a uniform style for Muslim fashion.

Answer

It signals that she is distancing herself from Western fashion norms.

Answer

It critiques religious restrictions through fashion.

Question 14

How does the Vogue cover indirectly reference global political events at the time of publication?

Accepted Answer

By featuring Malala, a known education activist, during the Afghanistan withdrawal.

Answer

With captions referencing Taliban control and policy shifts.

Answer

By including headlines about US and UK troop movements.

Answer

Through photographs of conflict zones in the background.

Question 15

How does Malala’s pose on the Vogue cover challenge typical fashion magazine norms?

Accepted Answer

By combining elegance with direct eye contact and modest dress.

Answer

By using exaggerated fashion expressions seen in runway modeling.

Answer

By displaying excessive glamour and luxury through accessories.

Answer

By replicating classic Hollywood aesthetics.

Question 16

What editorial strategy under Edward Enninful is reflected in the Malala cover?

Accepted Answer

A deliberate effort to diversify representation and challenge conventional fashion norms.

Answer

A return to traditional fashion content and celebrity glamor.

Answer

A strategy to minimize activism and focus on consumerism.

Answer

A shift toward editorial anonymity and generic visuals.

Question 17

What does the Vogue cover's use of the caption “Survivor, Activist, Legend” aim to achieve?

Accepted Answer

It elevates Malala’s status while aligning her with the Vogue brand.

Answer

It trivializes serious issues by turning them into slogans.

Answer

It suggests a fictional narrative rather than real achievements.

Answer

It implies she has transitioned into a fashion celebrity.

Question 18

What does the central image of James Bond on the Man with the Golden Gun poster primarily communicate to the audience?

Accepted Answer

That Bond is the calm, professional hero amidst chaos.

Answer

Incorrect. His central placement signifies dominance and importance.

Answer

That Bond is uncertain and vulnerable.

Answer

That Bond is portrayed as a background character.

Question 19

How does the golden gun at the bottom of the Man with the Golden Gun poster function as a narrative device?

Accepted Answer

It creates an enigma about Bond’s would-be assassin.

Answer

It confirms Bond as the villain.

Answer

It serves as a promotional symbol for merchandise.

Answer

It references Bond’s own weapon of choice.

Question 20

How are women primarily represented in the poster for The Man with the Golden Gun?

Accepted Answer

As sexualized figures positioned for the male gaze.

Answer

As emotionless background fillers.

Answer

As dominant figures leading the narrative.

Answer

As comic relief figures.

Question 21

What makes the female figure in a karate uniform different from the other women on the Man with the Golden Gun poster?

Accepted Answer

She resists the sexualised stereotype and is racialised as ‘other’.

Answer

She represents the lead antagonist of the film.

Answer

She symbolizes Western ideals of strength and independence.

Answer

She is the central figure in the composition.

Question 22

How is the 1973 energy crisis subtly referenced in the Man with the Golden Gun film poster?

Accepted Answer

Through the image of the power plant and energy beam.

Answer

With a newspaper headline about oil shortages.

Answer

Via slogans encouraging fuel conservation.

Answer

Through Bond holding a renewable energy source.

Question 23

Why is Roger Moore’s name placed prominently above the image of Bond on the Man with the Golden Gun poster?

Accepted Answer

To attract audiences familiar with his role in TV and prior Bond films.

Answer

To show that the film is a biopic about Roger Moore.

Answer

To indicate he directed the film.

Answer

To emphasize that he’s a new, untested Bond actor.

Question 24

What does the gold masthead on the GQ cover primarily signify?

Accepted Answer

Luxury and exclusivity associated with the GQ brand

Answer

Sterling’s nickname is “Gold” in football.

Answer

The cover is about gold investments and wealth management.

Answer

The font colour is random to match Raheem Sterling’s outfit.

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