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Quiz by Data Bob-manuel
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10 questions
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- Q1The macro environment consists of all of these but onePoliticalSociallegalEntertainment30s
- Q2What tool is used to analyse the internal environmentSWOT AnalysisPESSTLEScenario planningPotters 4 forces30s
- Q3Qualitative method includes gathering information using all of these methods except oneinterviewsfocus groupSurveyObservation30s
- Q4Approaches to operation management includes all but onesupply chainmarketingjust in timesix sigma30s
- Q5Which of these is not one of the marketing mix strategiesPlantProcessPlacePhysical Evidence30s
- Q6All except one should be included in a marketing planleaseSituational analysisfinancial planexecutive summary30s
- Q7Functions of marketing includes all of the following except onePickingpricingsellingdistribution30s
- Q8The most effective sales promotion technique to use to ensure that consumers trial your new product is?PremiumsFree samplesdiscountscontests and competition30s
- Q9Which promotional tool has the highest cost per contact (customer)?advertisingdirect marketingPersonal sellingpublic relations30s
- Q10The starting point of a promotional campaign ismarketing objectivesdeciding on the promotional toolsmarketing strategydeciding on the advertising budget.30s