Question 1

1. What is the first step in setting up a goal in Google Analytics?

Accepted Answer

Navigate to the Admin area and select Goals under the View column.

Answer

Access Acquisition reports to analyze traffic sources.

Answer

Select Real-Time reports to see current data.

Answer

Go to Audience reports for an overview of user engagement.

Question 2

2. Which of the following is NOT a type of goal that can be configured in Google Analytics?

Accepted Answer

Sequential steps goal

Answer

Destination goal

Answer

Engagement goal

Answer

Event goal

Question 3

3. How can you assign a dollar value to a goal in Google Analytics?

Accepted Answer

By estimating the value of the action to your business.

Answer

Using the average session duration as a base value.

Answer

Assigning the product's price as the goal value.

Answer

Multiplying the conversion rate by 100.

Question 4

4. What is the purpose of configuring funnel steps in goal setup?

Accepted Answer

To track the path a user takes towards completing a goal.

Answer

To calculate the bounce rate for each page in the funnel.

Answer

To measure the speed of the website's loading times.

Answer

To identify the most visited pages on the website.

Question 5

5. Which attribute is crucial for setting up an Event goal?

Accepted Answer

Event conditions such as Category, Action, Label, and Value.

Answer

The source/medium of the user visiting the event page.

Answer

The average time spent on the event page.

Answer

The total number of page views for the event.

Question 6

6. In the context of Google Analytics goals, what does assigning goal value allow you to do?

Accepted Answer

Measure the ROI from different conversions.

Answer

Calculate the page speed of conversion pages.

Answer

Determine the geographic location of conversions.

Answer

Identify the browser used for conversions.

Question 7

7. Which of the following is NOT a recommended practice when configuring goals in Google Analytics?

Accepted Answer

Setting a goal for every page view.

Answer

Testing your goals to ensure they are tracking correctly.

Answer

Assigning clear and measurable values to your goals.

Answer

Prioritizing goals that align with business objectives.

Question 8

8. How does Google Analytics attribution contribute to understanding goals?

Accepted Answer

It helps in identifying which channels contribute most to conversions.

Answer

It increases the goal conversion rate automatically.

Answer

It reduces the number of non-converting visits.

Answer

It directly affects the site's SEO ranking.

Question 9

9. What is a common mistake to avoid when setting up goals in Google Analytics?

Accepted Answer

Using too broad criteria for goal completion.

Answer

Frequently changing goal settings for testing.

Answer

Including internal traffic in goal tracking.

Answer

Setting up separate goals for mobile and desktop users.

Question 10

10. Why is it important to configure goals in Google Analytics?

Accepted Answer

To track and measure specific user interactions that are valuable to your business.

Answer

To decrease the website's bounce rate.

Answer

To increase the website's loading speed.

Answer

To improve the website's overall design.

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