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GQ

Quiz by Tess lewis

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36 questions
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  • Q1
    When was GQ launched?
    Launched in 1931, GQ began its life as a quarterly publication called Gentleman's Quarterly, aimed specifically at fashion industry insiders.
    30s
  • Q2
    What did its popularity cause?
    Its popularity with customers caused its rebranding in 1967 to GQ.
    30s
  • Q3
    Who is it produced by?
    Produced by Condé Nast, today GQ is a multi-platform brand.
    30s
  • Q4
    How is it published?
    Each issue is published in print and on the iPad; it has its own acclaimed website, iPhone apps and an annual event called 'GQ Men of the Year'.
    30s
  • Q5
    What is its average circulation and readership?
    GQ has an average circulation of around 115,000 and a readership of almost 400,000 through its various platforms.
    30s
  • Q6
    What is the magazine's catchphrase?
    GQ's catch phrase is 'the magazine for men with an IQ,'.
    30s
  • Q7
    How is the brand built?
    The brand is built around more traditional ideas of masculinity.
    30s
  • Q8
    What does the cover include?
    It includes coverage of executive concerns
    30s
  • Q9
    Who does it target?
    It targets a more serious minded, conservative, older reader than some other men's lifestyle magazines such as Loaded and FHM.
    30s
  • Q10
    What happened in 1994 that introduced the word 'Metrosexual'?
    In 1994, Mark Simpson an author and journalist coined the word 'Metrosexual' in an article for the Independent newspaper after he attended Britain's first GQ style exhibition. He is famously quoted as saying "I had seen the future of masculinity and it was moisturised." This term gained global popularity in the early 2000s, epitomised by men like David Beckham, when it became more socially acceptable for men to openly care about their looks, clothing and skincare regime.
    30s
  • Q11
    What does metrosexual mean?
    A heterosexual urban man who enjoys shopping, fashion, and similar interests traditionally associated with women or homosexual men.
    30s
  • Q12
    Men's magazines and metrosexuality
    Men's magazines embraced this through their content and advertising. Arguably, the primary role of such magazines is to encourage spending amongst its readers.
    30s
  • Q13
    What is a spornosexual and where did it come from?
    In 2014, Simpson then introduced the term 'spornosexuals', men who are extremely body focused, who spend all their time at the gym and make their bodies their best accessory.
    30s
  • Q14
    How does the selection and composition of the cover support metrosexuality/ spornosexuality?
    The selection of the GQ cover shot, with Johnson's bicep in the foreground and the rest of his image secondary to it, and the choice of cover lines surrounding it all support this concept.
    30s
  • Q15
    What is the overarching theme of this issue?
    The overarching theme for this issue appears to surround ideas of masculinity.
    30s

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