Graphic Design

A rectangular area within the television frame within which on-screen action should appear. Keeping action within this area area creates negative space which eliminates the possibility that critical action will be cut off during the broadcast transmission process.

The arrangement of different design elements on various positions. It declutters the design and frees it from becoming a disorderly chaos.

The relationship of the width of the television screen to the height of the television screen, as in 4:3 (four by three) or 16:9 (sixteen by nine).

The distribution of elements of the design. It is the visual weight of elements in a composition. Balance is used to add stability, add structure, create emphasis and to create dynamics.

The color's luminance.

A watermark-like station logo that many television broadcasters overlay over a portion of the screen-area of their programs to identify the channel. They are thus a form of permanent visual station identification, increasing brand recognition and asserting ownership of the video signal.

A picture accompanied by a brief explanation

A device that creates letters primarily for titles.

In graphic design, it is a difference between two or more elements in a composition. In televisions and photography, it is the visual ratio of different tones in an image. This difference is what creates the textures, highlights, shadows, colors and clarity in a photograph or video.

Graphic that moves horizontally across the video screen. Also known as a news ticker

A visual effect that mimics the shape of the characters that is behind and offset from the actual letters.

A set of characters that have the same design. Also, the size, style, and design of text

Serif, sans serif, script and decorative.

The three-dimensional development of a two dimensional shape. In most graphic design, the addition of a third dimension is an illusion because we are still working on a two dimensional art form. The illusion is created when we add shading, or other visual aspects, to a shape to indicate depth.

All of the "artwork" seen in a program, including the paintings that hang on the walls of a set, the opening and closing program titles, computer graphics, charts, graphs, and any other electronic representation that may be part of a visual presentation.