Graphic Design

The visual representation of a brand, including its logo, color, palette, typography, and other elements that convey its personality and values.

The process of overseeing the visual aspects of an advertising campaign or design project, including the concept, style, and execution.

The act of writing text for advertising or promotional purposes,often to persuade or inform an audience.

The arrangement of visual elements on a page or screen, including text,images, and graphics, to create a cohesive and appealing design.

The art and technique of arranging type, including selecting fonts,sizes, spacing, and alignment, to enhance readability and visual appeal.

The creation of a unique symbol or wordmark that represents a brand or company and is used consistently across various media.

The process of generating ideas and concepts fora dvertising campaigns or design projects, often through brainstorming and research.

The use of visual elements, such as images, graphics,and typography, to convey information, ideas, or emotions effectively.

The process of planning a sequence of images or scenes tovisualize a narrative or concept, often used in advertising, film, and animation.

A realistic representation or prototype of a design, often created digitally or through physical models, to visualize the final product before production.

The study of how colors interact and affect each other, including their psychological impact and cultural associations, used in designing visuals for branding and advertising.

Software tools and applications used by graphic designers to create and manipulate visual elements, such as Adobe Photoshop, Illustrator, and InDesign.

The approach to design that ensures a consistent and optimal user experience across different devices and screen sizes, often used in web and digital design.

The process of preparing designs for printing, including selecting appropriate materials, colors, and printing techniques to achieve the desired outcome.

A document that outlines the objectives, target audience, key messages, and other important details for a design project or advertising campaign, serving as a guide for the creative team.