H. Entrep. 2.01-2.07
Quiz by Belinda Pridgen
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44 questions
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- Q1All existing goods and services began with a(n)solutionfinancial investmenttarget marketidea30s
- Q2Which of the following factors have resulted in a greater focus on new product ideas:Less competition and longer product life cyclesMore competition and shorter product life cyclesMore competition and longer product life cyclesLess competition and shorter product life cycles30s
- Q3As a result of increased interest in health and fitness, businesses have developed many new goods and services, including wearable fitness devices and a diverse range of workout classes. This is an example of businesses developing new products in response toa trendtouch pointsan opinionelasticity30s
- Q4To learn what customers need and want, marketers are veryclosed-mindedenthusiasticformalobservant30s
- Q5Marketable goods and services are often developed because an existing problem needs to becreatedprovokedsolvedprotected30s
- Q6Which of the following are most likely to be complementary products:Sweaters and sweatshirtsFlashlights and lampsBooks and DVDsSilverware and dishes30s
- Q7The Internet has replaced traditional newspapers as the primary source of news and information for many people. Internet news sites are an example ofprogrammed thinkingcomplementary goodslateral thinkingsubstitute goods30s
- Q8Many small business owners channel their __________ into successful new products.weaknessesauthoritystrengthswork orders30s
- Q9Some business professionals are reluctant to generate new product ideas because theyare afraid of riskthink outside the boxlike to exploreare lateral thinkers30s
- Q10The creative-thinking process often involves the use of different methods thatinstill the subconscious mind with clear thoughts.develop a set of clear policies and procedures.eliminate the need for rational-thinking processes.make connections between two unrelated things.30s
- Q11What type of thinking involves approaching an issue from new illogical directions and using illogical methods to develop new ideas?ForcedMorphologicalLateralProgrammed30s
- Q12The primary goal during the brainstorming process is tocome up with as many ideas as possible.come up with a set number of ideas within a certain time.rate each idea in relation to one another.analyze each idea as it is presented.30s
- Q13Criticism typically __________ creativity.revitalizesreducesequalsencourages30s
- Q14Which of the following guidelines must be followed when using the relay brainstorming creative-thinking method:You can respond in any order.You cannot help your teammates.You cannot compete against others.You can only use relay brainstorming alone.30s
- Q15Which of the following creative-thinking methods generates ideas by writing a phrase on paper and making associations with the phrase:Unconscious problem-solvingMetaphorical synecticsSituational analysisMind mapping30s