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Have it your way-Lap-

Quiz by Tammy Tutterow

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20 questions
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  • Q1
    Marketing links producers to
    customers
    retailers
    marketers
    distributors
    45s
  • Q2
    Marketing is described as creating
    advertisements
    needs
    gaps
    exchanges
    45s
  • Q3
    Which of the following is a marketing activity:
    Lowering operational expenses
    Leading a project team
    Balancing customer needs with wants
    Communicating with customers
    45s
  • Q4
    What provides the basis for all marketing goals and actions? .
    Budgeting
    Pricing
    Planning
    Retailing
    45s
  • Q5
    Which of the following influences the process of determining price:
    Purchase location
    Customers’ perception of value
    Publicity
    Sales promotion
    45s
  • Q6
    Which of the following is a method used to communicate with customers:
    Manufacturing
    Customer orientation
    Marketing concept
    Personal selling
    45s
  • Q7
    Which of the following is an example of communicating with customers:
    Choosing a store to distribute products
    Creating a new product
    Developing a marketing plan
    Sponsoring a charity event
    45s
  • Q8
    The purpose of communicating with customers is to
    befriend customers.
    determine prices.
    attract customers’ interest.
    gather participants for a survey.
    45s
  • Q9
    In an overall sense, where does marketing occur?
    Wherever stores are
    Wherever customers are
    Wherever stores are
    Wherever advertisements are
    45s
  • Q10
    Of the following, which is a durable good:
    Lip balm
    Coffee mug
    Insect repellent
    Hamburger
    45s
  • Q11
    Which of the following activities is an aspect of marketing a service:
    Determining how much to charge for a haircut
    Finding out customers’ favorite coffee flavors
    Advertising the state of Michigan on television
    Developing a new, improved cell phone
    45s
  • Q12
    Which of the following items cannot be marketed:
    Health
    Hopefulness
    Hawaii
    Holiday
    45s
  • Q13
    In the marketing concept, whose point of view matters most?
    Buyer’s
    Seller’s
    Planner’s
    Marketer’s
    45s
  • Q14
    According to the marketing concept, which option demonstrates customer orientation?
    Advertising the features of a product
    Convincing a buyer to buy
    Researching a firm’s competitors
    Finding out what a buyer wants
    45s
  • Q15
    According to the marketing concept, which option shows company commitment?
    Teaching marketing to college marketing students
    Setting aside funds to research what customers want
    Pricing a product to maximize profitability per item
    Leaving marketing to the marketing department
    60s

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