1. It is generated by examining the goods and services sold in the community.

2. It is a process of making new products which will be sold to the customers.

3. These are luxuries, advantages and desires that every individual considers beyond necessary.

 4. It is a factor or consideration presented by a seller as the reason that a product or service is different from/and better than that of the competition.

5. A stage in which the needs of the target market are identified, reviewed, and evaluated.

6. It is the introduction of new ideas to make the product and services more attractive and saleable to the target customers.

7. It is a managerial tool used to assess the environment and to gather important information that can be used for strategic planning.

8. It is creating names, symbol, or designs that identifies and differentiates a product from the other products.

9. It is a meaningful and unforgettable statement that captures the essence of the brand.

10. These are things that people cannot live without.

11. The following are examples of peoples’ basic needs, except:

13. Mario wants to put a “digi-print” studio in their locality, which of the following will help him determine his plan for a success setting up of his business?

12. Which of the following should be considered first by a prospective entrepreneur in choosing the right location for his/her store?

14. Kenneth studies the population in his immediate community. He is doing this to:

15.When an entrepreneur improves and alters products to make it more appealing to target consumers, he/ she is doing an_____ of the product.