IM Review 24% of Final
Quiz by Jane Nelms
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45 questions
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- Q1Which of the following is an example of marketing information that a business could gather by surveying its customers:The company's current market sharePlanned product improvementsLocation of the company's marketFinancial status of competitors30s
- Q2Which of the following would be the marketing information most likely to be gathered and analyzed by a marketing-information management system:Historical dataEmployee absencesUnchanging eventsConsumer trends30s
- Q3Which of the following is a reason that marketers gather information:Competition in general has decreased.Marketers are decreasing their geographic scope.The marketing environment is constantly changing.Today's consumers are easy to please.30s
- Q4What function of a marketing-information management system involves the distribution of marketing information to those who make marketing decisions?Marketing researchInformation reportingData processingData gathering30s
- Q5One basic requirement of a marketing-information management system is that it should be able togather, access, and evaluate data.discard data after they are analyzed.operate only when needed.be used by all personnel.30s
- Q6A business with its own marketing-research department is most likely to use outside marketing research whenthe business needs more research than the department can handle.data must be analyzed by computer to be useful.the business needs specific internal information.the business wants to prevent unnecessary financial losses.30s
- Q7Descriptive research is a type of marketing research that is used by businesses when they need totry several theories to see what solution would work best.obtain specific data related to the business's situation.make predictions of the business's future sales.decide which direction to take in a given situation.30s
- Q8A business that test-markets a new product is using what method of marketing research?ExperimentObjectiveSurveyObservation30s
- Q9An essential characteristic of marketing research is that it must beobjective.causal.predictive.biased.30s
- Q10Which of the following is the most important reason for creating a written plan for a marketing-research project:To keep the project on trackTo make it easy to analyze the data collectedTo keep the project from going over budgetTo implement the marketing concept30s
- Q11Which of the following is a type of internal marketing information:Government databasesIndustry journalsSales reportsPublic records30s
- Q12XYZ Company is interested in developing, producing, and selling a new product. Before it does so, the company spends six months conducting marketing research. What are the primary advantages of this course of action?To delay the production process and increase labor costsTo predict trends and provide information to customersTo determine customer preferences and minimize lossesTo increase costs and determine consumer dislikes30s
- Q13Why is it important for businesses to obtain marketing information about economic conditions, political systems, and technological changes throughout the world?To understand geographyTo eliminate trade quotasTo import productsTo remain competitive30s
- Q14Which of the following is a type of external marketing information that helps businesses make decisions:Sales predictionsDemographic trendsCustomer databasesPurchasing records30s
- Q15Useful marketing information often helps businesses tosolve problems.develop ethics.decrease sales.prevent competition.30s