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Incubator Quiz 1

Quiz by Adam Zlomke

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13 questions
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  • Q1
    Not knowing if you can make the right product to solve customer problems would be considered what type of risk?
    Product Risk
    Market Risk
    Customer Risk
    Business Risk
    30s
  • Q2
    Expenses are entered in which category of the BMC?
    Problem
    Revenue
    Cost Structure
    Solution
    30s
  • Q3
    When completing the cost structure section of the BMC, which of the following would you add into it?
    Expenses needed to build your product
    Anticipated profit margins
    Income per unit
    Anticipated Revenue
    30s
  • Q4
    What are included in Revenue Streams on the BMC?
    Monies brought into the company
    Expenses needed to run the company
    Costs of goods sold
    Pricing of product deals
    30s
  • Q5
    Which of the following do channels address?
    How customers are exposed to a product or service.
    How customers tell others about a product.
    How customers hear about a product.
    How customers can purchase or gain access to a product/service.
    30s
  • Q6
    The way a customer becomes exposed to a product/service would fall into which section of the business model canvas?
    Customer Relationships
    Channels
    Solution
    Unique Value Proposition
    30s
  • Q7
    Features or benefits that make customers buy your product/service over the competition would fall into which part of the business model canvas?
    Unique Value Proposition
    Channels
    Key metrics
    Solution
    30s
  • Q8
    Which of the following are examples of a direct competitor to Starbucks?
    Pizza Hut
    Mcdonald's
    Gas Station Mini Mart
    Caribou Coffee
    30s
  • Q9
    When deciding WHO has the problem that you identified, what would you be describing?
    Solution
    Customer Relationship
    Customer Segment
    Channels
    30s
  • Q10
    What is the process of dividing an audience into smaller groups based on similar characteristics is called?
    Customer Personas
    Customer Segmentation
    Early Adopters
    None of the above
    30s
  • Q11
    A company who sells to the high school market redefines a subgroup of their customers as those who like theater and are in afterschool clubs that involve improv comedy. What has this company identified?
    Customer Persona
    Early Adopter
    Unique Value Proposition
    Customer Solution
    45s
  • Q12
    What is a person or business who will use your product first before most others do called?
    Customer Personas
    Early Adopter
    Target Market
    Customer Segments
    45s
  • Q13
    During the problem interview process, the goal is to determine which of the following?
    Who has the problem
    Is the problem solvable
    Do enough people have this problem
    What is the competition
    45s

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