
Incubator Quiz 1
Quiz by Adam Zlomke
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13 questions
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- Q1Not knowing if you can make the right product to solve customer problems would be considered what type of risk?Product RiskMarket RiskCustomer RiskBusiness Risk30s
- Q2Expenses are entered in which category of the BMC?ProblemRevenueCost StructureSolution30s
- Q3When completing the cost structure section of the BMC, which of the following would you add into it?Expenses needed to build your productAnticipated profit marginsIncome per unitAnticipated Revenue30s
- Q4What are included in Revenue Streams on the BMC?Monies brought into the companyExpenses needed to run the companyCosts of goods soldPricing of product deals30s
- Q5Which of the following do channels address?How customers are exposed to a product or service.How customers tell others about a product.How customers hear about a product.How customers can purchase or gain access to a product/service.30s
- Q6The way a customer becomes exposed to a product/service would fall into which section of the business model canvas?Customer RelationshipsChannelsSolutionUnique Value Proposition30s
- Q7Features or benefits that make customers buy your product/service over the competition would fall into which part of the business model canvas?Unique Value PropositionChannelsKey metricsSolution30s
- Q8Which of the following are examples of a direct competitor to Starbucks?Pizza HutMcdonald'sGas Station Mini MartCaribou Coffee30s
- Q9When deciding WHO has the problem that you identified, what would you be describing?SolutionCustomer RelationshipCustomer SegmentChannels30s
- Q10What is the process of dividing an audience into smaller groups based on similar characteristics is called?Customer PersonasCustomer SegmentationEarly AdoptersNone of the above30s
- Q11A company who sells to the high school market redefines a subgroup of their customers as those who like theater and are in afterschool clubs that involve improv comedy. What has this company identified?Customer PersonaEarly AdopterUnique Value PropositionCustomer Solution45s
- Q12What is a person or business who will use your product first before most others do called?Customer PersonasEarly AdopterTarget MarketCustomer Segments45s
- Q13During the problem interview process, the goal is to determine which of the following?Who has the problemIs the problem solvableDo enough people have this problemWhat is the competition45s