Which is an example of indigenous media?

A popular social media platform

What is the purpose of indigenous media?

To provide a platform for indigenous communities to share their stories and perspectives.

To entertain people with popular culture

To generate profit for media corporations.

To promote mainstream media content

To exclude indigenous communities from media

What is an example of traditional indigenous media?

Video games and virtual reality

Printed newspapers and magazines

What is the significance of indigenous media?

To counter stereotypes, promote cultural preservation, and empower indigenous communities.

To generate profit for media corporations

To promote cultural assimilation

To spread misinformation and stereotypes

What is the role of indigenous media in cultural revitalization?

To reclaim and promote indigenous languages, customs, and traditions.

To assimilate indigenous communities into dominant cultures

To promote mainstream media content

To generate profit for media corporations.

To suppress indigenous languages and traditions

Indigenous media | Quizalize

To the Lakota, and other indigenous people on North America's Great Plains, the bison was an essential part of their culture ( expressed in the quote on the previous page). The bison provided meat for nutrition, a hide for clothing and shelter, bones for tools, and fat for soap. The bison was also central to their religious beliefs. So, when European settlers hunted the bison nearly to extinction, Lakota culture suffered. Culture is central to a society and the identity of its people, as well as its continued existence. Therefore, geographers study culture as a way to understand similarities and differences among societies across the world, and in some cases, to help preserve these societies. Analyzing Culture All of a group's learned behaviors, actions, beliefs, and objects are a part of culture. It is a visible force seen in a group's actions, possessions, and influence on the landscape. For example, in a large city you can see people working in offices, factories, and stores, and living in high-rise apartments or suburban homes. You might observe them attending movies, concerts, or sporting events. Culture is also an invisible force guiding people through shared belief systems, customs, and traditions. Culture is learned, in that it develops through experiences, and not merely transmitted through genetics. For example, many people in the United States have developed a strong sense of competitiveness in school and business, and believe that hard work is a key to success. These types of elements, visible and invisible, are cultural traits. A series of interrelated traits make up a cultural complex, such as the process of steps and acceptable behaviors related to greeting a person in different cultures. A single cultural artifact, such as an automobile, may represent many different values, beliefs, behaviors and traditions and be representative of a cultural complex. Since culture is learned there are many ways that one generation passes its culture to the next. Children and adults learn traits three ways: • imitation, as when learning a language by repeating sounds or behaviors from a person or television • informal instruction, as when a parent reminds a child to say "please" • formal instruction, as when students learn history in school 132 HUMAN GEOGRAPHY: AP" EDITION CULTURAL COMPLEX OF THE AUTOMOBILE The automobile provides much more than just transportation, as it reflects many values that are central to American culture. Origins of Culture The area in which a unique culture or a specific trait develops is a culture hearth. Classical Greece was a culture hearth for democracy more than 2,000 years ago. New York City was a culture hearth for rap music in the 1970s. Geographers study how cultures develop in hearths and diffuse-or spread-to other places. Geographers also study taboos, behaviors heavily discouraged by a culture. For example, many cultures have taboos against eating certain foods, such as pork or insects. What is considered taboo changes over time. In the United States, marriages between Protestants and Catholics were once taboo, but they are not widely opposed now. Traditional, Folk, and Indigenous Cultures With the beginning of the Industrial Revolution in the late 18th century, modern transportation and communication connected people as never before and led to extensive cultural mixing, especially as cities have grown. The world prior to this time was very different; however, remnants of the past are still evident in our modern cultures. Traditional, folk, and indigenous cultures share some important characteristics and are often grouped together, but they do have some subtle differences. Traditional Culture Recently, the meanings of traditional, folk, and indigenous culture have begun to merge, causing geographers to debate when each should be used. Increasingly, the term traditional culture is used to encompass all three cultural designations. All three types share the function of passing down long-held beliefs, values, and practices and are generally resistant to rapid changes in their culture. Folk Culture The beliefs and practices of small, homogenous groups of people, often living in rural areas that are relatively isolated and slow to change, are known as folk cultures. Like all cultures, they demonstrate the diverse ways that people have adapted to a physical environment. For example, people around the world learned to make shelters out of available resources, whether 3.1: INTRODUCTION TO CULTURE 133 it was snow or mud bricks or wood. However, people used similar resources such as wood differently. In Scandinavia, people used trees to build cabins. In the American Midwest, people processed trees into boards, built a frame, and attached the boards to it. Many traits of folk culture continue today. Corn was first grown in Mexico around 10,000 years ago, and it is still grown there today. While many elements of folk culture exist side by side with modern culture, there are people whose societies have changed little, if at all, from long ago. These people practice traditional cultures, those which have not been affected by modern technology or influences. They often live in remote regions, such as some small tribes in the Amazon rainforest, and have scant knowledge of the outside world. As the lines continue blurring between cultural designations, the Amish of Pennsylvania are often referenced as both folk and traditional culture. Indigenous Culture When members of an ethnic group reside in their ancestral lands, and typically possess unique cultural traits, such as speaking their own exclusive language, they are considered an indigenous culture. Some indigenous peoples have been displaced from their native lands, but still practice their indigenous culture. Native Americans in the United States, such as the Navajo, have kept indigenous cultural practices. First Nations of Canada, such as the Inuit, have also retained their indigenous culture. Globalization and Popular Culture As a result of the Industrial Revolution, improvements in transportation and communication have shortened the time required for movement, trade, or other forms of interaction between two places. This development, known as space-time compression (see Topics 1.4 and 3.6), has accelerated culture change around the world. In 1817, a freight shipment from Cincinnati needed 52 days to reach New York City. By 1850, because of canals and railroads, it took half that long. And by 1852, it took only 7 days. Today, an airplane flight takes only a few hours, and digital information takes seconds or less. Similar change has occurred on the global scale. People travel freely across the world in a matter of hours, and communication has advanced to a point where people share information instantaneously across the globe. The increased global interaction has had a profound impact on cultures, from spreading English across the world to instant sharing of news, events and music. Globalization specifically refers to the increased integration of the world economy since the 1970s. The process of intensified interaction among peoples, governments, and companies of different countries around the globe has had profound impacts on culture. The culture of the United States is intertwined with globalization. Through the influence of its corporations, Hollywood movies, and government, the United States exerts widespread influence in other countries. But other countries also shape American culture. For example, in 2019, the National Basketball Association included players from 38 countries or territories. When cultural traits- such as clothing, music, movies, and types of 134 HUMAN GEOGRAPHY: AP. EDITION businesses-spread quickly over a large area and are adopted by various groups, they become part of popular culture. Elements of popular culture often begin in urban areas and diffuse quickly through globalization processes such as the media and Internet. These elements can quickly be adopted worldwide, making them part of global culture. People around the world follow European soccer, Indian Bollywood movies, and Japanese animation known as anime. With people in many nations wearing similar clothes, listening to similar music, and eating similar food, popular cultural traits often promote uniformity in beliefs, values, and the cultural landscape across many places The cultural landscape, also known as the built environment (see Topic 3.2), is the modification of the environment by a group and is a visible reflection of that group's cultural beliefs and values. Traditional Culture to Popular Culture Popular culture emphasizes trying what is new rather than preserving what is traditional. Many people, especially older generations or those who follow a folk culture, openly resist the adoption of popular cultural traits. They do this by preserving traditional languages, religions, values, and foods. While older generations often resist the adoption of popular culture, they seldom are successful in keeping their traditional cultures from changing, especially among the young people of their society. One clash between popular and traditional culture is occurring in Brazil. As the population expands to the interior of the rain forest, many indigenous cultures, like the Yanamamo tribe, have more contact with outside groups. Remaining isolated by the forest is becoming increasingly difficult as many young people from the indigenous cultures become exposed to popular culture and begin to integrate into the larger Brazilian society. As the young people leave their communities, they are more likely to accept popular culture at the expense of their indigenous cultural heritage, which threatens the very existence of their folk culture. Traditional culture typically exhibits horizontal diversity, meaning each traditional culture has its own customs and language that makes it distinct from other culture groups. Yet, people people within each group are usually homogeneous, or very similar to each other. By contrast, popular culture typically exhibits vertical diversity, meaning that modern urban societies are usually heterogeneous, or exhibiting differences, within the society and usually contain numerous multiethnic neighborhoods. However, on a global scale popular cultures are relatively similar with the same type of malls, shops, fast food, and clothing. Urban global culture centers are not identical, yet, global cities often do not have as much horizontal diversity across space as folk cultures. 3.1: INTRODUCTION TO CULTURE 135 COMPARING TRADITIONAL AND POPULAR CULTURE Trait Traditional Culture Popular or Global Culture Society • Rural and isolated location • Urban and connected location • Homogeneous and • Diverse and multiethnic indigenous population population • Most people speak an • Many people speak a global indigenous or ethnic local language such as English or language Arabic • Horizontal diversity • Vertical diversity Social • Emphasis on community and • Emphasis on individualism and Structure conformity making choices • Families live close to each • Dispersed families other • Weakly defined gender roles • Well-defined gender roles Diffusion • Relatively slow and limited • Relatively rapid and extensive • Primarily through relocation • Often hierarchical • Oral traditions and stories • Social media and mass media Buildings and • Materials produced locally, • Materials produced in distant Housing such as stone or grass factories, such as steel or glass • Built by community or owner • Built by a business • Similar style for community • Variety of architectural styles • Different between cultures • Similar between cities • Traditional architecture • Postmodern / contemporary architecture Food • Locally produced • Often imported • Choices limited by tradition • Wide range of choice • Prepared by the family or • Purchased in restaurants community Spatial Focus • Local and regional • National and global Artifacts, Mentifacts, and Sociofacts Whether a cultural attribute is considered traditional, folk, indigenous, or popular in nature, it is valuable to differentiate between elements of culture that can be seen and those that can not. There are artifacts that comprise the material culture, which consists of tangible things, or those that can be experienced by the senses. Art, clothing, food, music, sports, and housing types are all tangible elements of culture. Another element of the study of artifacts is understanding the techniques to use or build a specific artifact. Artifacts can be unique to a particular culture, or can be shared. For example, people of all cultures need to communicate through language, yet there are many groups that possess languages unique to their culture. The ability to read, write and understand the English language is an artifact of importance for much of popular global culture. 136 HUMAN GEOGRAPHY: AP" EDITION Mentifacts comprise a group's nonmaterial culture and consist ofintangible concepts, or those not having a physical presence. Beliefs, values, practices, and aesthetics (pleasing in appearance) determine what a cultural group views as acceptable and desirable. Mentifacts can also be unique or shared. People of many cultures possess an belief in one or many deities, and often the deities are unique to that culture. The belief in a god is a mentifact-the religious building or symbols are artifacts. Cultural groups also possess sociofacts, which are the ways people organize their society and relate to one another. Taken altogether, people tend to see the whole of their culture as greater than the sum of its individual parts. Sociofacts are embodied through families, governments, sports teams, religious organizations, education systems, and other social constructs. As with artifacts and mentifacts, sociofacts may also be unique or similar to other societies. Families are the foundations of most societies, yet what constitutes the structure of a family may vary widely between cultural groups. For example, Western cultures tend to view the nuclear family, consisting of the parents and their children as the basic family unit. By contrast, in many Western African cultures the norm is the extended family, consisting of several generations and other family members such as cousins living under one roof.

WHAT DOES THE WORLD GAIN WHEN WE PROTECT TIGERS? Tigers are one of the world’s most recognized animals. Throughout history they can be seen in cultural traditions across Asia, as well as in brand images and logos the world over. But while they might be omnipresent across our cultural landscape, their actual existence in the wild has been dramatically reduced to only a few pockets of their historical range. Wild tigers are now found in just 10 countries, their historical range shrunk by over 95%.er / WWF-US If tigers completely disappeared, we’d be losing so much more than an iconic species… Protecting water sources for millions of people Tiger habitats overlap nine of Asia’s most important watersheds which supply water to more than 800 million people. Protecting these tiger forests is the most cost-effective way to prevent droughts, reduce flooding, and limit the impacts of climate change. Protected Areas are proven to reduce deforestation and across Asia tigers are the driving force behind creating and effectively managing protected areas. For example, India recently declared its 51st Tiger Reserve, Srivilliputhur Megamalai, in southern India and this new protected area will safeguard more than 1,000km2 of key river habitat. Lose tigers, and lose entire forests Here in Cambodia, where I photographed the country’s last wild tiger in November 2007, tiger spirits were used by indigenous communities to help regulate the management of forests and wildlife. Harvesting of valuable plants was only permitted in certain times of the year and only after the tiger spirits had been appeased. Failure to adhere would result in wild tigers stalking you in the forest. However, with the extinction of the tiger the spirits have vanished, and the forests become an open free-for-all.aysia / Lau Ching Fong Protecting tigers also protects a multitude of other species Tiger-protected areas save much of Asia’s amazing wildlife. Take, for example, India’s Manas Tiger Reserve in Assam where tiger populations are increasing. In addition to tigers the grasslands and forests of Manas Tiger Reserve support the only viable global population of the world’s smallest, and rarest pig –pygmy hog – and, my personal favorite, the Bengal florican. This critically endangered gamebird, which I studied for my doctorate, finds a mate with an elaborate display involving males shooting themselves into the sky before plummeting down kicking their legs as if riding a bicycle. Without tigers, these and many more species would not be as well protected. A cultural and spiritual icon for millions There are plenty of examples of mythical animals, such as the unicorn, and extinct creatures, like the dodo and dinosaurs, which remain part of international consciousness. Tigers are a global phenomenon, but unless conservation is successful, they will only be known in zoos or in cultural media. A world without tigers would be economically and spiritually a much poorer place. Let us continue focusing our efforts towards doubling wild tigers and ensuring that this species does not become a vanished cultural icon.

Orchard / fruit trees Importance of fruit trees • Fruit trees are important for the following uses: They are a source of food, they produce fruits Some are used for making medicines Others provide shade and can also act as wind breakers. Those with beautiful flowers are very decorative. They contain vitamins which means they have nutritional value. Classification of fruit trees • Fruit trees are classified as indigenous and exotic. Indigenous fruit trees • are those that natural grow in a country. • They take longer to grow. • Examples of indigenous fruit trees are: English name Shona Name Snot apple Water berry Red ivory Fig Monkey orange Wild custard apple Mobola fruit Exotic fruit trees • These are trees that were brought from other countries. • They are commercially grown in orchards. • Common exotic fruit trees include: • Exotic fruit trees grow faster than indigenous. Ornamental horticulture • It deals with the growing of decorative plants. • Decorative plants are collectively called ornamental plants. • They include trees, shrubs, flowers and lawn grasses. Importance of ornamental plants They beautify the environment. Flowers often produce a pleasing fragrance. Flowers attract insects like bees that are responsible for pollination. Plants produce oxygen that we need for breathing. • Some are used for making medicines. • Lawn grasses prevent soil erosion. • Plants provide shelter for birds and insects. Classification of ornamental plants • There are four classes of ornamental plants. Trees Shrubs Flowers Lawn Trees: • Ornamental trees are very useful as decorative plants. • This is because most of these trees produce beautiful flowers and some are ever green. • Examples of decorative trees include flamboyant, jacaranda, pines, Cyprus. Shrubs: • A shrub is a woody plant with many branches but smaller than a tree. • Some of them are ornamentals because they produce beautiful flowers. • Others can be cut into decorative shapes. • The golden duranta is good example because it can be cut into nice shapes. • The bougainvillea is another example of a decorative plant because: It can act as a climbing plant. It produces decorative flowers. It can also be cut into any shape using a hedge shear. Flowers: • Flowers have the following functions: They are used for decorations at weddings, hotels and parties. They are used as an expression of love and appreciation such as valentine’s day and get well soon messages. They are useful in bee farming called apiculture as they are a source of nectar used for making honey. Flowers produce a pleasant fragrance used in the production of soaps and scents for perfumes, deodorant and lotions. Lawn: • A lawn is an area of grass that is kept cut short and is usually part of someone's garden or backyard, or part of a park. • Some lawn grasses grown in Zimbabwe are Durban, kikuyu, couch and buffalo lawn. • They prevent soil erosion. • They also provide a comfortable outdoor resting place. Forestry Importance of trees • Trees are important to us and animals. • The Forestry Commission is responsible for taking care of trees in Zimbabwe. • Trees are also important to the environment because: They are a source of fuel in the form of firewood. They are used for making most of the furniture we use. Most medicines come from both exotic and indigenous trees, for example pine trees and gum trees are used for making cough medicines. Trees provide browsing animals like the kudu and giraffe with food. Fruits from both exotic and indigenous fruit trees are a rich source of vitamins Trees give out oxygen which we need for breathing. Trees provide timber that can be used for roofing. • Trees are grouped according to where they come from. • The groups are indigenous and exotic. 1 . Indigenous trees : • These are local trees that have always been grown in their country. Shona name English name Mutohwe Snot apple Mususu Yellow wood Mubvamaropa Blood wood Muuyu Baobab Muonde Fig tree Musasa msasa Characteristics of indigenous trees  take longer to mature  Do not produce straight poles  Grow on their own  Hard wood 2 .Exotic trees : • These are trees that have been brought from another country to be grown in Zimbabwe. Characteristics of exotic trees  They are brought in a country from another country. Grow very fast.  Have soft woods  Usually grow straight  Usually grown in orchards and plantations Common exotic trees in Zimbabwe are: Gum trees Pine trees Wattle Cyprus Date palm Mango Apple pawpaw Causes of plant damage • plant damage is when cultivated crops are kept from normal growth that leads to reduced yields. • plant damage is caused by both living and non living things. • Some of the common causes of crop damage are: (a)Pests • These are living organisms that cause physical damage to crops. • Examples of pests are weevils, army worm, aphids, cutworms and locusts. (b) Diseases • Plant diseases are caused by living organisms called pathogens. • These pathogens infest the plant and take away nutrients. • Fruit rot and bacteria spot are some of the examples of plant diseases. (c) Weeds • these are plant which grow where they are not wanted. • For example if black jack grows in a groundnut field, it is a weed. • Weeds compete for nutrients with cultivated plants. (d) Very high temperatures • High temperatures may cause crops to wither. • High temperatures may also lead to lightning and fires. • This can burn up crops. ( e) Frost • Frost damages crops in winter. • Tomatoes, potatoes, and beans are easily damaged by frost. (f) Drought • drought is when there is no rainfall in a season where it supposed to be raining. • It is one of the most serious forms of crop damage. • Plants wither and die if there is no rainfall. ( g) Animals • Wild animals like baboons often eat maize crops before they mature. • Birds also are a problem to crops like sorghum. Signs of plant damage • There are various signs that show plant damage. • Some can be corrected but some lead to total loss. • Some signs of plant damage include: Lodged plants Flowers and small fruits blown to the ground Dull leaf color Wilted plants Stunted growth

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